Senior Digital Analyst

Analytics Birmingham, Michigan


Description

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.


Our Advanced Analytics team continues to grow and is looking for analytically minded, self-driven individuals that enjoy deep diving into new data. At Shift, you’re not a lonesome analyst speaking (what your co-workers think is) a foreign language, you’re part of an Advanced Analytics team. Surrounded by other analysts, you’ll have a team to learn from, bounce ideas off of, and make nerdy jokes to.

That’s not to say we’re all like-minded! We have SME’s in Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, Field Training, and more. Other than your great co-workers, the best part of being a Digital Analyst at Shift is the plethora of data we have available. We’re not limited to just Website Metrics or Customer Leads. We can analyze performance from Digital Advertising to the Dealership Experience, all the way to the Sale!

 

We’re currently looking for a Digital Analyst II, our senior analyst position, to be the lead analyst for a new OEM partner.

 

Key Responsibilities & Highlights

  • As a Digital Analyst II, our senior analyst position, you’ll work directly with an OEM Partner and Shift Digital Account team. From program launch to presenting findings to the OEM Partner, this position is a great opportunity for someone with mid to senior level experience looking to grow even more in their career.
  • Analyze data including Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, Mystery Shop, & more!
  • Produce and deliver recurring and ad-hoc reporting, allowing clients and internal teams to make timely business decisions. For example, you might:
    • Measure which referred traffic sources are driving the strongest conversion rates.
    • Build and customize an executive summary that highlights performance of website chat tools and user interaction.
    • Analyze which vehicles users are submitting digital leads for vs. which vehicles they are purchasing.
    • Deep dive into vehicle trim level data to determine how we can improve inventory allocation, digital advertising spend, and dealers’ processes.
  • Identify and communicate best practices and consumer behavior patterns to better the success of the program.
  • Collaborate with an energetic team of analysts at one of the Top Places to Work in metro Detroit
  • Amazing perks and benefits including but not limited to, high quality medical coverage, 401k with company match, catered lunches and a gym membership. This position is currently remote.

 

Desired Skills and Experience

  • 3 - 7 years of experience in an Analytics capacity desired.
  • Ability to analyze complex/large datasets and distill findings into a compelling and concise story.
  • Excellent communication and presentation skills are expected.
  • Self-motivated individual with a curious mindset.
  • Must have an advanced user understanding of Microsoft Excel & Powerpoint.
  • We utilize Power BI daily. If you’re interested in the role, be sure to check out some tutorials!
  • Other desired skills:
    • Statistical modelling
    • SQL query writing
    • Experience in Automotive vertical a plus, but not required