Senior Program Manager

Account Management Laguna Beach, California


Senior Program Manager

Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.

The Senior Program Manager is responsible for owning and maintaining specific projects and digital programs for one of Shift Digital's powersports account.  This person will work to service the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize their lead generating websites and products.  The Program Manager will develop, maintain and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests and new feature/functionality development for their assigned projects and programs.

The Program Manager will serve as a liaison between the client, internal teams within Shift Digital (media, dealer support, technology) and external vendors to ensure the best possible value is delivered to the client. He or she will also be responsible for monthly reporting tasks pertaining to program KPIs. 

Roles & Responsibilities

  • Manage the client program including: Website, Digital Advertising, ELMS, dealer tools, etc
  • Manage a Senior Program Specialist and VMC team including performance reviews and team operations
  • Own projects from beginning to final delivery to client across all lines of business
  • Provide direction to internal Shift Digital teams (media, delivery, and dealer support) based on client needs
  • Manage project scope and client expectations and developing contingency plans
  • Manage project status including milestone tracking, budget, allocation, and open issues
  • Initiate and lead QA activities on program solutions to be delivered to the client
  • Provide in-depth analytical analysis of performance of products and services using tools provided
  • Work effectively within the team to prioritize client requests and product requirements including current customer/prospect needs and long-term product roadmap needs
  • Manage requirement gathering, project plans, project development and delivery of new features or functions
  • Identify opportunities for new programs
  • Manage relationships with partners and vendors to ensure effective collaboration and optimal performance.
  • Lead regular status meetings with client

Desired Experience & Qualifications

  • Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
  • Understanding of the digital space, associated analytics, and delivery of technology solutions
  • Experience managing digital advertising campaigns across SEM, Display, Social, and Video channels.
  • Comfortable speaking with/in front of dealers, clients and Regional Reps
  • Detail oriented and self-motivated
  • Communication and interpersonal skills necessary to actively promote a cooperative team environment
  • Desire to own success of projects
  • Strong analytical and data skills
  • Knowledge of SQL, queries, PowerBI
  • 5 years of experience in Digital Marketing
  • Automotive and/or powersports experience is preferred

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $100,000 - 115,000.


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