Technical Marketing Strategist

Marketing Overland Park, Kansas


Description

Company Overview

Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock has regularly been named one of the Kansas City Business Journal's "Best Places to Work." We also have offices in Chicago, Dallas, Laredo, Midland, Nashville and Atlanta.

With an average annual revenue growth of 25% since 1986, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.


Responsibilities

Shamrock Trading Corporation is looking for a Technical Marketing Strategist to join the marketing team. This role will report to the Director of Marketing and act as the marketing lead on all technical marketing projects, working closely with data, business intelligence and Salesforce teams. The Technical Marketing Strategist will also focus on marketing automation and analytics through Salesforce and Pardot. An ideal candidate will be detail-oriented, extremely organized and an effective communicator who is comfortable presenting to corporate leadership.

  • Collaborate and execute business engagement roadmaps, acting as the marketing technology lead for customer engagement
  • Gather and translate business requirements into operational solutions that increase efficiency, scalability and accountability for our customers
  • Configure, implement and maintain all aspects of Pardot, including segmentation, lead scoring, data lookups, automation and workflows, CRM and other third-party integrations, data tools, reporting and analysis
  • Help select, integrate and optimize the customer’s journey based on available and future technological marketing tools and platforms
  • Manage campaign operations, including designing, building and executing the user journey; lead scoring and lifecycle; asset utilization; and customer journey mapping
  • Assist with HTML coding for marketing emails and landing pages to optimize across all devices, browsers and platforms (e.g., mobile, desktop, Outlook, Gmail, etc.)
  • Work closely with data, business intelligence and Salesforce teams on all marketing initiatives
  • Other duties as assigned


Qualifications

  • Bachelor’s degree in business administration, marketing or related field and 7+ years of experience in a similar marketing role
  • Extensive knowledge of Salesforce, Pardot or Marketing Cloud
  • Strong familiarity with project management software tools, methodologies and best practices
  • Excellent analytical skills
  • Strong interpersonal skills and extremely resourceful
  • Organized and detail oriented
  • Conflict resolution and problem-solving skills
  • Comfortable presenting marketing results and data to corporate executives


Benefits Package

At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:  

  • Medical: Fully-paid healthcare, dental and vision premiums for employees and eligible dependents 
  • Financial: Generous company 401(k) contributions and employee stock ownership after one year 
  • Wellness: Onsite gym, jogging trail and discounted membership to nearby fitness center 
  • Work-Life Balance: Competitive PTO and paid leave options 

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