Digital Marketing Analyst, Senior
We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Digital Marketing Analyst, Senior and help us do what we do best: propelling business forward. Learn more about us.
Key Responsibilities
- Design and execute full funnel paid social strategies across LinkedIn, Meta, Reddit, and X (Twitter) to drive global awareness, engagement, and lead generation.
- Align campaign messaging and targeting with key business motions and buyer personas.
- Partner with campaign and product marketing teams to craft compelling ad copy, visuals, and landing page experiences.
- Manage campaign pacing, audience segmentation, and budget allocation to ensure optimal performance across regions.
- Own end-to-end reporting and analytics for paid social programs — from CTR and CPL to pipeline contribution and ROI.
- Develop performance dashboards and actionable insights using LinkedIn Campaign Manager, Meta Ads Manager, GA4, Looker Studio, and Salesforce.
- Conduct A/B testing on creative, copy, and audience segments to identify scalable best practices.
- Analyze lead quality and conversion trends in collaboration with sales and marketing operations teams.
- Identify performance drivers, surface trends, and translate insights into data-backed recommendations.
- Stay ahead of platform updates, algorithm changes, and new ad formats to drive continuous innovation.
- Partner with web and content teams to improve post-click experience and conversion performance.
- Work cross-functionally with campaign, field, and product marketing to ensure alignment on goals and messaging.
- Collaborate with analytics and marketing automation teams to ensure accurate tracking and attribution.
- Support paid media forecasting, budget planning, and quarterly business performance reviews.
- Demonstrated ability to manage large-scale global campaigns and budgets in B2B space.
Requirements
- 6–8 years of hands-on experience managing and optimizing paid social media campaigns for B2B tech/SaaS companies.
- Proven expertise in LinkedIn Campaign Manager and strong working knowledge of Meta Business Suite, Reddit Ads, and X Ads.
- Strong analytical skills and proficiency in GA4, Looker Studio, Power BI, or similar analytics tools.
- Experience with Salesforce, Marketo, or HubSpot for campaign attribution and MQL tracking.
- Deep understanding of B2B marketing funnels, audience targeting, and content engagement tactics.
- Strong Excel skills for performance tracking and data modeling.
- Excellent written and verbal communication skills, with an eye for clear storytelling through data.
- Bachelor’s degree in Marketing, Engineering, or related field; MBA preferred.
If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy:
Compensation
- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment
Vacation, Family, and Health
- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans.
Apply now!
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Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!