Alliances Marketing Manager
Description
About the Role
NinjaOne’s marketing team is growing, and we are hiring an Alliances Marketing Manager to lead the strategy and execution of joint marketing initiatives with our global technology alliance partners. This role sits at the intersection of marketing, partnerships, and go-to-market, owning how alliance strategy translates into integrated campaigns, events, and programs that demonstrate the power of our ecosystem and how we are better together. You will turn alliance priorities into high-impact execution by building demand, accelerating pipeline, increasing awareness, and influencing internal and external stakeholders. This is a highly collaborative role requiring strong business acumen, leadership presence, and the ability to operate effectively in ambiguity. Success is defined by measurable impact, pipeline influence, partner engagement, campaign performance, and the strength of NinjaOne’s alliance brand in the market.
NinjaOne’s marketing team is growing, and we are hiring an Alliances Marketing Manager to lead the strategy and execution of joint marketing initiatives with our global technology alliance partners. This role sits at the intersection of marketing, partnerships, and go-to-market, owning how alliance strategy translates into integrated campaigns, events, and programs that demonstrate the power of our ecosystem and how we are better together. You will turn alliance priorities into high-impact execution by building demand, accelerating pipeline, increasing awareness, and influencing internal and external stakeholders. This is a highly collaborative role requiring strong business acumen, leadership presence, and the ability to operate effectively in ambiguity. Success is defined by measurable impact, pipeline influence, partner engagement, campaign performance, and the strength of NinjaOne’s alliance brand in the market.
This role is ideal for a marketer who thrives at the intersection of strategy, execution, and influence and is excited to shape how partnerships drive growth and tell compelling stories in the market.
Location - We are flexible on hybrid or remote work if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted.
What You’ll Be Doing
Alliance Strategy & Go-To-Market Execution
- Develop and execute joint marketing strategies with key technology alliance partners to drive awareness, demand, and pipeline growth
- Translate alliance business priorities into integrated campaigns, programs, and events aligned to NinjaOne’s GTM strategy
- Identify and activate high-impact ecosystem marketing opportunities across launches, announcements, and GTM moments
- Champion alliance partners internally to ensure alignment and visibility across major initiatives
- Collaborate cross-functionally with business development and marketing to ensure content and assets clearly articulate joint value propositions and real-world use cases
Events & Programs
- Plan and execute high-quality virtual and in-person events, including partner field events, industry conferences, sponsorships, and executive engagements
- Lead coordination across NinjaOne teams and partner marketing counterparts to ensure consistent messaging and seamless execution
Cross-Functional Leadership & Influence
- Partner closely with alliances, sales, marketing, and ecosystem GTM teams to align priorities and drive execution
- Build trusted relationships with partner marketing teams and senior partner stakeholders
- Act as a change agent, helping evolve how NinjaOne activates, scales, and operationalizes alliance marketing
Measurement & Operations
- Own alliance marketing KPIs, performance reporting, and ROI analysis
- Manage alliance marketing budgets with accountability for forecasting, spend efficiency, and optimization
- Deliver insights and recommendations to continuously improve future campaigns and programs
What Success Looks Like
- Scalable alliance marketing programs that influence pipeline and revenue
- Strong partner engagement and sustained joint GTM momentum
- Effective collaboration across teams, regions, and partners
- Data-driven decision-making with continuous improvement
- Additional duties as needed
About You
- 5+ years of experience in partner, alliance, or B2B technology marketing
- Proven success building and executing integrated marketing campaigns with technology partners
- Demonstrated ability to own budgets and deliver ROI
- Experience working with alliance, distributor, and reseller ecosystems
- Strong business acumen with the ability to connect marketing execution to GTM and revenue outcomes
- Ability to translate performance data into insights and actionable recommendations
- Comfortable using Salesforce, marketing automation, and reporting tools to measure and optimize performance
- Excellent communicator with the ability to influence across functions and senior stakeholders
- Strong project management, organizational, and analytical skills
- Background in MSP, cybersecurity, IT, or B2B SaaS markets
- Willingness to travel up to 30%
- Embodies NinjaOne’s values of Curiosity, Integrity, Kindness, Humility, and Builders
About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $100,000 to $130,000 per year.
For roles based in New York, the base salary hiring range for this position is $100,000 to $130,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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