Paid Search Marketing Manager

Liquid WebRemote, Lansing, Michigan

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Description

Position at Liquid Web

At Liquid Web our commitment to excellence is as solid as our foundation. As a customer-focused and the most reliable Web Hosting company, we pride ourselves on delivering top-notch hosting solutions tailored to our customer’s needs. Our remote-friendly culture champions flexibility, ensuring our team can thrive wherever they call home. At the heart of our success lies our unwavering dedication to our employees, fostering a supportive environment that nurtures personal growth and professional development. 

With a relentless pursuit of high performance, we drive innovation and exceed expectations, propelling our customers, our partners, our employees and our community towards success. Our CEO Jim Geiger said it best “Here at Liquid Web, we're not just about growth; we're about exponential expansion. Our journey is fueled by innovation, determination, and a relentless pursuit of excellence.”

Join us at Liquid Web and experience a synergy of customer-centricity, remote empowerment, employee well-being, and unstoppable growth.
Our PaidSearch Marketing Manager is a full-time remote role offering a competitive salary of $100K to $150K based on experience and fit for the role. Take the helm of our digital advertising efforts, driving targeted traffic and maximizing ROI across paid search channels. With your expertise in campaign optimization and strategic acumen, you'll lead initiatives that propel our brand to new heights of visibility and success. 

Responsibilities: 

  • Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation
  • Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness
  • Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors
  • Stay abreast of industry trends, algorithm updates, and best practices in paid search marketing to ensure that campaigns remain competitive and aligned with the latest developments
  • Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
  • Occasional Travel

Skills, Competencies, and Qualifications:

  • Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline or commensurate experience
  • 4+ years of experience in paid search, preferably ecommerce or performance/direct response
  • Understanding of Google paid search algorithm, ranking, and updates/changes in processes
  • Experience managing Product Listing Ads (PLA)
  • Experience with analytics platforms
  • Intermediate experience in Microsoft Excel
  • The ability to analyze large datasets to gain insights and make confident recommendations
  • Strong mathematical, analytical, and communication skills (written and verbal)
  • Experience with A/B and multivariate testing and course correction
  • Ability to effectively work together with stakeholders of varying skill sets across all levels
  • A tenacious attitude for learning and taking on new challenges, and a self-starting mentality
  • Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks

We Offer:

  • Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription

  • Traditional and Roth 401k with company matching

  • Fun employer-sponsored events

  • A collaborative team culture

  • Consistent/set work hours

  • Challenging non-redundant daily duties

  • A voice in how things get done

  • Access to ongoing training

 

Disclaimer:

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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