Data Engineer AI
Job ID 2025-9871
Description
Data Engineer AI, Personalization & Data Management - DTC
About the Role: Internet Brands is seeking an AI Data Engineer to join the Personalization & Data Management function within our Central AI Team. This position supports WebMD, enabling data-driven personalization and AI-powered experiences that help millions of consumers connect with trusted health information, providers, and products.
In this role, you’ll build and optimize the data infrastructure that powers personalization, recommendations, and predictive insights across our consumer health platforms. You’ll collaborate closely with AI engineers, data scientists, and product managers to ensure our data pipelines deliver clean, actionable, and privacy-compliant data that fuels intelligent engagement across multiple health brands.
Key Responsibilities:
- Design, build, and maintain scalable data pipelines that collect and transform data from health content, consumer behavior, provider interactions, and marketing systems.
- Enable personalization and recommendation engines by ensuring high-quality, real-time, and batch data delivery across consumer touchpoints (web, mobile, and email).
- Integrate data from multiple sources including content management systems, analytics platforms, CRM, and marketing tools into unified data stores that support AI model training and personalization workflows.
- Partner with Data Scientists and ML Engineers to operationalize AI models, ensuring seamless data access, feature pipelines, and model monitoring.
- Implement data validation, quality, and observability frameworks to ensure reliability and compliance with healthcare privacy standards (HIPAA, GDPR, CCPA).
- Collaborate with the AI Engineering and Health Product teams to improve data architecture and pipeline efficiency for consumer health use cases.
- Maintain and enhance data cataloging, documentation, and lineage tracking, contributing to a well-governed central data ecosystem.
- Continuously evaluate and apply emerging AI data engineering practices to improve scalability, automation, and intelligence in personalization systems.
Qualifications:
Required
Required
- Bachelor’s degree in Computer Science, Data Engineering, or a related technical field.
- 3–5 years of experience in data engineering, preferably supporting consumer or content-driven platforms.
- Proficiency in Python, SQL, and modern ETL/ELT frameworks (Airflow, dbt, Dagster, etc.)
- Experience with cloud data infrastructure (AWS Glue, S3, Redshift, BigQuery, or Snowflake).
- Strong understanding of data modeling, transformation, and schema design for analytics and AI.
- Experience working with structured and semi-structured data (JSON, Parquet, CSV) and integrating with third-party APIs.
- Familiarity with machine learning data flows and model-serving requirements.
Preferred
- Experience in the health, wellness, or consumer engagement domain.
- Familiarity with PII and PHI data handling, data anonymization, and compliance frameworks.
- Exposure to personalization or recommendation systems, audience segmentation, or behavioral targeting.
- Knowledge of data lakehouse environments (Databricks, Snowflake, or similar) and feature store architectures.
- Experience with data quality and observability tools (e.g., Great Expectations, Monte Carlo, DataHub).
Why Join Internet Brands:
- Help shape AI-powered personalization that connects consumers to better health information and care experiences.
- Work with cross-functional teams of AI engineers, data scientists, and health product strategists in a growing AI ecosystem.
- Enjoy a collaborative environment that values innovation, autonomy, and continuous learning.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range that starts at $80,000 and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra