Digital Marketing Analyst
iMatrix, a subsidiary of Internet Brands, is a leader in providing online marketing solutions for small, practice-based businesses. Our online marketing services include professionally designed websites, Social Media management, video marketing, pay-per-click (PPC) advertising, and a custom, advanced SEO solution. Based in San Diego, iMatrix strategically focuses on specific niche markets such as the chiropractic, veterinary, and dental industries. iMatrix has small company stability with a startup energy.
We are currently seeking an Digital Marketing Analyst to join our dynamic staff in San Diego, CA.
The Digital Marketing Analyst is responsible for reporting, analysis and optimization of our clients’ Search engine marketing and on-site conversion. The Analyst should have a strong grasp of Google analytics, SEO best practices and be able to work independently and as a team creating reports, conducting web site audits and delegating work.
The Analyst works with the rest of the team providing support for improving client’s lead generation and is a knowledge resource for the team providing insights into SEO and SEM opportunities and improvements.
Good communication skills are important as you will be interacting with clients and working closely with the team.
This job requires a good working knowledge of SEO best practices, web technology including HTML and CSS. Google AdWords experience and certification is a requirement. Google Analytics certification is a plus.
- You will deliver a world class client experience which promotes a high level of confidence in iMatrix through service excellence, fast cycle time, product expertise, aggressive follow-up in communication, and accurate results in deliverables.
- You will own the client account and are completely responsible for delivery of great SEO and PPC service.
- Clearly communicate SEO and PPC best practices and how to apply them to our clients’ sites.
- Work with other departments to update base site content to increase search rankings for all sites.
- Identify and inform management of client opportunities, potential risks, and other key issues.
- Manage PPC campaigns and set up reporting and ROI tracking in Google Analytics, Raventools, and Wordstream.
- Write optimized webpage, blog, and Press Release content for publication on the web.
- You will provide guidance in issues of a technical nature to clients in a non-technical field.
- Create new and update existing documentation as assigned.
- Assist client with questions regarding DNS, domain transfers, and perform basic email trouble-shooting.
- Google AdWords certification.
Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for over 20 years.
At IB, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence. Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and sneakers. We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.
Internet Brands and its wholly owned affiliates are an equal opportunity employer.