Marketing Coordinator

Marketing San Diego, California


Description

The Marketing Coordinator will support all lead generation efforts for the marketing team in order to continue iMatrix’s growth within the chiropractic, veterinary, and eye care verticals. This individual will monitor all incoming leads from a variety of channels (web, email, social media etc.), ensure they are properly stored in our Salesforce CRM, enrich them and qualify them before they are assigned to sales. This person will also assist the Analytics team in gathering the necessary campaign performance data in order to have proper attribution of leads, opportunities, and deals sold. This role will have a close collaboration with the Marketing, Sales Operations, and Sales teams. The role requires excellent organizational skills, as well as a strong eye for detail.

Essential functions

  • Review and augment all incoming leads from different marketing channels 
  • Ensure leads get to Salesforce CRM and are assigned to Sales timely
  • Gather key campaign performance data for different marketing channels
  • Monitor opportunities to ensure proper marketing campaign attribution
  • Maintain and enrich the quality and integrity of the sales and marketing database.


Competencies

  • 1+ years of experience with digital marketing
  • Experience with database management and reporting on campaign analytics
  • Salesforce.com experience preferred
  • Experience with marketing automation tools such as Pardot preferred 
  • Strong work ethic and demonstrated ability to operate in a fast-paced, dynamic environment


About Internet Brands:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.