Acquisition Marketing Manager

Marketing Los Angeles, California Seattle, Washington


The Acquisition Marketing Managers primary responsibility is to help plan, organize and execute programs that generate new prospects and advance existing opportunities for the Sales teams. You’ll be responsible for all lead generation including the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. You will also assist in executing various projects and company initiatives that impact or generate revenue. Experience with email marketing and lead generation is a must.

Responsibilities/What You Will Do 
- Lead Generation - uncover and leverage new emerging channels to create growth as well as finding other avenues for lead generation including, new vendors, new advertising avenues.
- Develop an audience segmentation strategy and drive opportunities to grow the database
- Partner with and leverage internal teams to help drive agenda and implementation
- Forecast results and present to senior management across teams to demonstrate correlation of lead generation efforts with key success metrics, including revenue gain
- Research, strategize, design and manage tactics in the overall marketing mix, based on a buyer’s journey, to increase engagement, response rates and conversion
- Create campaign KPIs, goals and objectives, and campaign briefs to support execution and implementation, including nurture strategies that incorporate digital retargeting, organic, inbound and outbound
- Inbound and outbound direct marketing efforts in a B2B capacity, being able to strategically utilize the marketing budget from strategy to implementation.
- Implementation of campaigns on social, search, etc.
- Dealing with Vendors and Senior leadership on special projects and strategies
- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms. A/B test and continually measure the performance of these conversion assets
- Manage across various platforms the respective email lists and email campaigns including content development, list management, templates, campaign calendars, and reporting
- Create, develop and execute new email marketing initiatives especially automation and re-engagement.
- Monitor, track and report all email marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion and revenue

Qualifications/Skills - What You Will Need
- Bachelor's Degree in Marketing or similar background with extensive content writing experience
- 3+ years of digital marketing experience with a specific focus on B2B inbound and outbound lead generation strategies, content creation, and project management required.
- Highly analytical and able to strategically analyze and derive meaning from data through testing and optimization while identifying opportunities for improvement
- Proven success in driving inbound and outbound lead generation campaigns resulting in sales opportunities and revenue growth
- Proficient using Instapage, Google Analytics. Salesforce, and Wordpress 
- Experience creating: landing pages, forms, website pages, templates and managing contacts
- Ability to present analysis and provide recommendations and build comprehensive performance reports
- Deadline driven, detail oriented, and ability to thrive in a fast paced environment is a must.
- Understanding of marketing principles and expertise in leveraging marketing tools strategically.
- Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the annualized rate for this role to have a base of $75k, and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.

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