Associate Director of SEO, Directory Businesses

Marketing United States Los Angeles, California New York, New York Pleasanton, California Georgia


Description

We are looking for a passionate SEO leader. The successful candidate will turn use their curiosity and technical website construction knowledge to create on-page & on-site recommendations which help grow SEO visits. You will build a team of Directory SEO professionals to grow our 3 billion annual visits across well known brands.

Job Duties

The Directory SEO team works within the SEO Group alongside other SEO team members, product, technology, and business leaders to analyze a website and make improvement recommendations with prioritizations. Those recommendations are derived from site crawls, investigations at the page level, feedback from Google Search Console, and more. This role is critical to traffic growth.

Responsibilities

  • Partner with business leaders to drive the right traffic which increases revenue, communicating successes and problems proactively
  • Develop and implement SEO best practices, guiding product and technology teams to be proactive in site development for sites with millions of pages each
  • Lead analysis which identifies new opportunities on a website’s technical construction which will enable Google to crawl it better
  • Keep up with new developments and improvements for Page Experience that will benefit SEO growth
  • Work closely with leaders of developer and QA teams participating in development cycles where SEO is under way
  • Stay up to date with latest Google algorithm components and establish priorities for including updates in sprints
  • Review key competitors web site construction and identify new opportunities to improve our own
  • Review information architecture on our sites and recommend improvements
  • Leverage tools like Page Speed Insights, Lighthouse, Schema Validator to ensure our sites are world class, benchmarked against competitors.
  • Educate engineering and QA colleagues on SEO best practices throughout projects
  • Design A/B tests aimed at increasing SEO traffic
  • Use data and analytics to make data driven decisions
  • Work with management to prioritize business and information needs


Requirements

  • Education in computer science, engineering, mathematics, marketing, or communications
  • HTML knowledge with a focus on key SEO elements such as Canonicals, Schema implementation, Meta Robots instructions, etc.
  • Proficient with the following tools or similar:
    • Google Analytics
    • Google Search Console
    • Site Crawlers such as Screaming Frog or Botify
    • Project Management Tools such JIRA
    • Page Speed Testing Tools
    • Keyword Research Tools such as SEMRush, AHREFs, etc.
    • Keyword Rank Tracking Tools such as SEOClarity or STAT
    • Microsoft Office Suite and/or Google Docs/Sheets
  • Pluses: working knowledge of javascript and/or CSS 
  • Intermediate Excel skills
  • 5+ years of experience in SEO driving growth
  • 3+ years of experience managing team members
  • A strong analytical and quantitative mind, with demonstrated results in SEO.
  • A great communicator, boiling complex concepts down into clear, actionable instructions.
  • A true collaborator, working with multiple stakeholders across teams to educate, influence, and execute.
  • Willingness to dive in and research a problem from multiple points of view, provide supported conclusions, and lay out a clear go-forward game plan.
  • Experience working with product managers and developers to implement SEO changes on websites
  • Experience working with large websites with 500,000+ pages and 1 million+ monthly visitors
About Internet Brands:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.