Acquisition Marketing Manager
We are searching for an Acquisition Marketing Manager to identify and connect with attorneys in need of our services, generate new prospects, and advance existing opportunities for Sales. You’ll work closely with the Director of Marketing to understand our business, our ideal customer profiles, and how we connect with them. You will lead the charge in scoping out and delivering specific campaign plans: messages, channels, actions and results. Your focus is growing sustainable revenue.
Responsibilities/What You Will Do
Manage full campaign process from idea to end
Develop segmentation strategies
Own the development of customer-facing marketing assets (e.g. banners, emails, push notifications, webpages)
Develop and execute Paid Search, Paid Social, Display and Email marketing programs
Execute ongoing A/B Testing
Build journey maps for customer experiences - plan and execute initiatives powering customer journeys from awareness to consideration to conversion
Conduct full campaign post-mortems to identify areas of opportunity to improve customer acquisition volume and grow revenue per customer
Report KPI achievements/gaps
Qualifications/Skills - What You Will Need
3 - 5 years of experience in performance, acquisition, or product marketing
Focus on B2B professional services inbound and outbound lead generation strategies
Proven success in driving inbound and outbound lead generation campaigns resulting in sales opportunities and revenue growth
Experience building and executing Paid Search, Paid Social, Display and Email marketing programs
Demonstrated clear project management and communication skills
Proficiency using Instapage, Google Analytics, Salesforce, and Wordpress
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the annualized rate for this role to have a base of $75k, and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
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