Director, Social Media and Influencer Marketing (Funko)

Marketing Everett, Washington


Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

But what does Funko do?

Funko is a purveyor of pop culture and licensed-focused collectibles company located in Everett, WA.  Funko currently holds hundreds of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry.  Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

The Director, Social Media and Influencer Marketing is tasked with driving best-in-class thought leadership, strategy, and execution across Social Media and Influencer Marketing channels for the Funko brand.  Their responsibilities surround the translation of brand, product and business goals into innovative socially-native programs, effectively connecting with our existing fans, inviting new ones in, and ultimately driving demand and conversion of priority product lines through a broadened, engaged consumer base.   Through deep subject matter expertise and cross-functional partnership, the Director will help craft, shape and deploy a variety of strategies that will take Funko into a new chapter of growth, relevancy and social fame.

The ideal candidate is a true expert in both social and influencer disciplines.  They have experience creating robust programs based on insights, the latest technology and trends, and deep knowledge for the ever-evolving social landscape.  They understand what drives consumer need and behavior in social media and can formulate thoughtful, creative strategies to help us unlock the full potential of the brand. 

Equal parts visionary and actionable planner, the Director will craft our annual social media and influencer strategies and playbooks.  They will define clear goals, align across teams, and regularly audit performance with an eye for finding opportunities that drive both brand and revenue goals.  They will coach and develop a team of high performers and oversee the translation and execution of the strategy into tactical plans.  The director will lead channel-specific initiatives as well as work on integrated campaigns with multiple stakeholders, including Integrated Marketing, Communications, Licensing, Product Marketing, Creative and commercial sales channels.

The Director brings first-hand experience creating and leading a brand’s influencer marketing program.  At Funko, they will help us craft and launch our own with a focus on meaningful engagement, mass reach and the creation of authentic content that is leveraged across platforms and channels.  They will establish the program goals and KPIs, onboard and optimize tools, and integrate influencer marketing into broader campaigns and initiatives.  These efforts combined will add a new pillar to Funko’s robust go-to-market strategy and further establish us as a leader in the pop culture space.

Your Superpowers in Action

  • Develops and delivers social media and influencer marketing strategies that support channel growth, fan engagement and deliver upon traffic and commercial goals
  • Serves as organizational lead in social media and influencer marketing; provides regular updates on social trends, best practices and recommendations based on current state and future predictions
  • Partners across functional areas and creative teams to advocate for social-first content and approaches for integrated campaigns and events
  • Evaluates, onboards and optimizes social and influencer tools/platforms, always looking for opportunities to scale and share across brands and regions
  • Establishes a clear reporting and insights framework to share performance and recommend evolutions based on lessons learned from previous activations
  • Develops social and influencer strategies as components of larger integrated campaigns and initiatives
  • Manages external influencer/content creator partnerships, while working across internal creative and licensing teams to align across talent teams
  • Manages agencies and consultants, as needed, to strategize, concept, plan and/or execute programs or program components

Must-Have Superhero Gadgetry

  • 7-9 years social and influencer marketing experience, preferably for a well known consumer brand
  • BS in Marketing, Advertising, Digital Marketing or equivalent experience
  • Expert knowledge and hands-on experience building and delivering social and influencer marketing strategy for a global brand
  • Skilled storyteller with a strong understanding of how social and influencer strategies lead and/or enhance full funnel marketing programs
  • Passion for the culture of social media and influencer marketing, as well as deep interest in pop culture including music, tv/film, sports and entertainment
  • Is and remains up to date on social media, influencer and broader marketing trends and best practices
  • Strong communication skills, written and verbal. Can present strategy and plans catered to various audiences of both internal and external stakeholders
  • Demonstrated ability to lead and mentor a team, as well as lead cross-functionally through influence
  • Proven ability to drive iterative change and evolution through an ongoing test-and-learn agenda
  • Interest and ability to work in a dynamic, fast-paced environment where change is constant and evolution a part of our core DNA

Compensation & Benefits

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company.  The starting base salary range for this position in the selected city is $121,500 - $151,500 annually. ​Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Rewards Package that is provided to compensate and recognize employees for their work. This role is eligible for additional discretionary bonuses/incentives.

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Work Environment

The noise level in the work environment is usually moderate. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

This position is based in Everett, WA.  A hybrid model or remote position can potentially be accommodated only if you reside in an eligible state for Funko employment. Eligible states include: AZ, AR, CA, CO, FL, GA, ID, IL, IN, MD, MI, MN, MO, MT, NJ, NY, NC, OH, OR, RI, SC SD, TN, TX, UT, VA, WA, WI

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.