Funko Careers

lOCATION: London, Hammersmith

WORKING PATTERN: Mon - Fri (37.5 hours), Eligible for virtual working

reports to: DIRECTOR, digital acquistion

Role Purpose

Funko.com is on the lookout for a driven and detail-oriented Junior eCommerce Executive to join our in-house paid media team. This role is tailored for an individual aiming to develop their career in paid media and make significant contributions to our online business success.
 

This role holder will be pivotal in assisting our Paid Media Specialists in executing, optimising, and analysing various paid media campaigns within our speciality programs, which include POP! Yourself, Hot Markets, Limited Editions and Marketing, across our global markets (US & EMEA).

Additionally, this position will support the management of our programmatic advertising suppliers, ensuring effective collaboration, campaign execution, and performance optimisation.

What You’ll Do:

Campaign Execution and Management:
 

• Assist in building and maintaining media plans across paid channels, ensuring campaigns are aligned with business objectives and seasonal priorities.
• Brief in new campaigns to our programmatic partners, providing clear objectives, audience insights, and creative requirements.
• Monitor campaign performance closely and assist in implementing optimisation tactics, guided by senior team members and programmatic partners.
• Ensure flawless execution by proofreading all content and ensuring timely delivery before campaign setup.

Programmatic Partner Management:
 

• Manage ongoing relationships with programmatic partners to ensure alignment on strategy, delivery, and performance goals.
• Monitor live campaign performance, identify opportunities for improvement, and liaise with partners to optimise results.
• Collaborate with Paid Media Specialists to evaluate partner performance and ensure campaigns deliver strong ROI.
• Present programmatic campaign results and insights to the wider team, contributing to ongoing learning and strategy development.

Ad Creative Support:

• Collaborate with the creative team to contribute to the development and deployment of ad creatives.
• Actively participate in A/B testing endeavours to refine ad performance continually.

Data Analysis and Reporting:

• Aid in analysing campaign performance data to derive actionable insights supporting decision-making processes.
• Contribute to crafting regular reports on crucial performance metrics for the scrutiny of the paid media team.
• Support reporting and insights related to programmatic activity, highlighting key trends and opportunities.

Audience Targeting and Segmentation:

• Support the execution of audience targeting strategies, aligning closely with campaign objectives.
• Work together with the team to provide insights on customer personas for enhanced targeting precision.

Budget Monitoring:

• Assist in closely monitoring campaign budgets, ensuring strict adherence to budgetary constraints.
• Engage in discussions around budget optimization, informed by campaign performance data.

Learning and Development:

• Keep abreast of industry trends and emerging best practices in paid media.
• Actively engage in ongoing training opportunities to bolster expertise in paid media strategies.

Collaboration and Communication:

• Foster seamless collaboration across campaigns by working closely with Paid Media Specialists and external partners.
• Communicate effectively within the team, sharing updates and insights on campaign progress and partner performance.

What You’ll Bring:

• Fundamental understanding of digital marketing, with a keen interest in paid media, particularly in programmatic.
• Proficiency in Microsoft Excel or Google Sheets for data analysis purposes.
• Exceptional attention to detail and organisational prowess.
• Strong communication skills and a collaborative mindset.
• Demonstrated eagerness to learn and a proactive approach to tackling challenges.
• A passion for pop culture and familiarity with Funko products is a definite plus.
• Comfortable with the flexibility of global hours, given the international scope of the company.

This entry-level position provides an excellent opportunity to gain hands-on experience in the dynamic field of paid media within the e-commerce space. If you are a motivated individual with a passion for digital marketing, we encourage you to apply and grow with us at Funko.com.

Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.

The above statements are intended to describe the general nature and level of work being performed by this role holder.  They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.