Senior Paid Media Specialist (Meta & Paid Search) – Remote | Dayshift | HMO + 1 Dependent

Digital Marketing Manila , Philippines

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Description

Position at FiltaGlobal Philippines Inc.

Location: Work From Home - Greater Metro Manila
Schedule: Monday to Friday, 6:00 AM – 3:00 PM PHT

About the Company
 
Our client is a dynamic, forward-thinking digital agency that specializes in bringing clarity to complexity. They deliver performance-driven digital marketing campaigns that generate real, measurable business results for a diverse portfolio of clients. Guided by data, creativity, and a collaborative team dynamic, they foster an inclusive environment where every specialist can grow their skills and make a visible impact.
 
They are now looking for a talented Paid Media Specialist (Meta Focus) to join their growing performance marketing team.
 
Why You’ll Love Working With Us
 

  • HMO healthcare for you and your 1 dependent (with COVID insurance).

  • 20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization).

  • 13th-month bonus and Government-mandated benefits. 

  • Computer will be provided + internet allowance.

  • Welcome gift packs.

  • Year-End Party + Christmas hamper.

  • Paid birthday leave, birthday treat, and milestone anniversary gifts.

 
What You’ll Be Doing
 
Reporting directly to an Australia-based manager as part of the performance marketing team, you will turn strategic visions into highly optimized, high-converting digital ad campaigns. Your primary focus will be Meta (Facebook & Instagram) advertising, with secondary support across Google Ads and other paid search platforms.
 
Your responsibilities will include:
 

  • Drive Meta Creative Optimization: Identify creative fatigue early, develop proactive testing roadmaps, and brief copywriters and designers on high-performing asset variations.

  • Execute End-to-End Campaigns: Build, launch, and maintain paid media campaigns across Meta, Google Ads, Microsoft Ads, and LinkedIn, ensuring flawless platform governance and naming conventions.

  • Manage Paid Search Performance: Implement keyword builds, manage match types, apply negative keywords, and optimize ad copy and extensions to eliminate wasted ad spend.

  • Lead In-Platform Optimization: Conduct structured testing and adjustments—including budget pacing, bid strategies, Advantage+ vs. manual setups, and placement reviews—without disrupting the learning phase.

  • Maintain Data Integrity & Tracking: Ensure clean reporting by applying accurate UTM parameters, managing conversion tracking, and collaborating with data teams on GA4, Google Tag Manager (GTM), and Conversions API (CAPI) alignment.

  • Deliver Actionable Performance Insights: Monitor weekly budget pacing and translate complex platform metrics into clear, strategic optimization recommendations for internal stakeholders.

 
What You’ll Bring
 

  • Minimum of 3 years of hands-on experience managing paid media campaigns, with deep, demonstrable mastery of the Meta Ads platform.

  • Functional knowledge of Google Ads (with Microsoft Ads and LinkedIn Ads as strong advantages), including the ability to build and optimize paid search accounts.

  • Proven experience working with Meta Pixels, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager, and data-driven attribution models.

  • A track record of successfully delivering against strict CPA, ROAS, and CPL benchmarks through structured testing.

  • Strong understanding of campaign taxonomy, strict UTM parameters, and clean data hygiene.

  • Excellent time-management and communication skills tailored for a fast-paced agency environment.

Bonus Points For:

  • Experience working with e-commerce or B2B lead generation campaign frameworks.

  • Advanced platform certifications (e.g., Meta Certified Digital Marketing Associate/Media Science, Google Ads Certifications).

  • Familiarity with cross-channel project management tools and agile agency processes.

 
Ready to Apply?
 
We’re excited to meet you. Click Apply, upload your CV, and complete our brief questionnaire.
Want to fast-track your application? Connect with Gizelle on LinkedIn.
Important: This role is open to PH citizens only. Applications must be submitted in English.
 
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