Senior Manager, Lifecycle Marketing
Description
About EVgo:
EVgo (Nasdaq: EVGO) is a leader in electric vehicle charging solutions, building and operating the infrastructure and tools needed to expedite the mass adoption of electric vehicles for individual drivers, rideshare and commercial fleets, and businesses. EVgo is one of the nation’s largest public fast charging providers, featuring over 950 fast charging locations across more than 35 states, including stations built through EVgo eXtend™, its white label service offering. EVgo is accelerating transportation electrification through partnerships with automakers, fleet and rideshare operators, retail hosts such as grocery stores, shopping centers, and gas stations, policy leaders, and other organizations. With a rapidly growing network and unique service offerings for drivers and partners including EVgo Optima™, EVgo Inside™, EVgo Rewards™, and Autocharge+, EVgo enables a world-class charging experience where drivers live, work, travel and play.
Position Summary:
We are seeking a passionate and data-driven Senior Lifecyle Marketing Manager who will drive the development and execution of marketing campaigns that increase engagement of EV drivers. This will be a high-impact role managing email, SMS and in-app communications that are seen by EV drivers throughout the US. In addition to building customer-facing communications on our customer engagement platform, the Senior Lifecycle Marketing Manager will report on campaign metrics, act based on data and work closely with team members. As a leader on the marketing team, this role will work across the team while developing and executing lifecycle marketing campaigns that will drive the engagement growth and retention of EVgo customer base.
Responsibilities:
- Work closely with the Senior Director for Marketing, and other company leaders to develop and manage overall customer marketing.
- Develop and deploy marketing strategies to support EV driver onboarding, engagement and retention.
- Manage EV driver lifecycle communications across email, push and in app notifications, social and SMS.
- Build and maintain a testing roadmap to drive continuous improvements in performance.
- Conduct A/B testing and continuous optimize customer journeys for engagement and conversion.
- Leverage research, insights and campaign results to make data-driven decisions.
- Write, build and execute campaigns leveraging email, SMS, social, push and in-app communications using our customer engagement platform.
- Monitor and optimize existing lifecycle marketing flows to ensure a strong driver experience.
- Manage EVgo’s social media channels including creating, posting, and community management.
- Support the CustOps team with messaging and talking points, and ensure issues from customers are addressed and incorporated into marketing materials as needed.
- Drive customers to EVgo sites through organic site listing management to support existing and support new EVgo listings across Google, Apple, Waze, and PlugShare.
- As a leader on the marketing team, help drive collective achievement of OKRs, provide mentorship and support team growth and professional development.
Required Skills and Experience:
- Bachelor’s Degree or commensurate experience
- 5-8 years minimum experience in a marketing role
- Experience with DTC ecommerce and promotional strategies preferred.
- Experience using analytical tools to measure performance, identify improvements and iterate accordingly.
- Experience with marketing automation platforms. Direct experience with Braze or Iterable preferred.
- Excellent verbal and written communication skills.
- Highly organized and able to track multiple projects at once.
- Detail-oriented, organized, deadline-driven .
- Exceptional team player who can flourish working in a collegial environment as well as being a self-motivated individual contributor
- Intellectually curious, desire and ability to learn new content and concepts and be able to think creatively
- Must possess strong planning, interpersonal, decision-making, problem-solving skills
For job positions in CA, CO and NYC, the estimated salary range for a new hire into this position is $120,000.00 USD to $130,000.00 USD. Actual salary may vary depending on job-related factors, which may include knowledge, skills, experience, and location. In addition to a competitive base salary, discretionary target cash bonus and restricted stock units (subject to Board Approval). EVgo offers a comprehensive benefits package including health, life and disability insurance, unbounded paid time off including parental leave, and a 401(k) plan.
To find out more, or to join the EVgo network, visit www.evgo.com. Connect with EVgo on Facebook and follow us on Twitter. At EVgo, we are committed to creating a more equitable and inclusive workplace where everyone feels welcome. Apply today to join our team and help make a meaningful impact in the fight against climate change. By submitting this form, you acknowledge you are sharing your personal information with EVgo. By proceeding, you consent to EVgo’s Privacy Policy and Privacy Notice for California Residents. More detail regarding personal information we collect, how we use that information, how we share that information, and your rights and choices can be found here.