Director of Performance Marketing, Paid Media

Marketing Nashville, Tennessee


Description

Onsite Work Only: Franklin, TN - Flex Hours Options Available
Relocation Assistance Available
 
Product You’ll Focus On: RamseyTrusted - One of our business units that helps our fans get things done the Ramsey Way! We connect our fans to local providers that they can trust for professional services. This role is for someone who obsesses over performance, understanding how to build a strategy and optimizing on touchpoints through the marketing funnel - from reaching the right audiences to driving consideration and conversion. 
 
Team You’ll Grow With: 135+ person marketing team, this role will directly lead a team of 5 (paid media and email marketers)
 
What Winning Looks Like:     

  • Develop performance marketing strategies to drive customer acquisition, conversion, and retention across paid advertising, and email marketing.
  • Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization.
  • Collaborate with cross-functional leaders to align business goals with customer insights and performance of your team’s marketing initiatives.
  • Stay updated on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness and stay ahead of competitors.
  • Lead and mentor a team of performance marketing strategists (paid media specialists and email marketers) by providing coaching, support, and performance evaluations to foster professional growth and achieve team objectives.
  • Forward thinker who enjoys staying up-to-date on industry trends and emerging technologies and staying ahead of competitors.
  • Ability to provide sound rationale for your recommendations that considers desired outcomes and fiscal implications.
  • Lead and mentor a team of performance marketing professionals

Skills Needed to Win:

  • 6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC/Pay-Per-Click, programmatic), email marketing, search engine marketing (SEM), and/or a combination of experience, ideally in a B2C space
  • 2+ years of leadership experience coaching a team member on how to level up foundational skills that help drive great customer connections
  • Experience working with marketing tools such as: Google Analytics/GA, Google Ads/Adwords, SEMrush, Klayvio, Google Data Studio, Ahrefs, Marketo, or similar
  • Demonstrated success in driving customer acquisition, conversion, and revenue growth through performance marketing channels
  • Analytical mindset with the ability to analyze campaign performance data, identify insights, and make data-driven decisions for optimization
  • Up-to-date with the latest marketing trends, industry developments, and emerging technologies
  • E-commerce experience is preferred with major platforms such as BigCommerce, Shopify, Adobe, or Wix, but is not required
  • Lead gen/customer acquisition experience is preferred, but not required

$100,000 - $150,000/year* + profit sharing + benefits
*Range depends on overall experience and level of skill

It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.

EOE, including disability/vets