Marketing Associate

American Tobacco - Blackwell Street Management Company Durham, North Carolina


The American Underground is one of eleven Google for Startups Tech Hubs in North America and home to 250+ startups, investors, university offices, and more.  With three campuses and a national virtual community, the American Underground is looking for a marketing associate to join their fun, collaborative, and focused team.

This role will oversee the AU brand and digital marketing activities, and will be responsible for social media management and email marketing along with other outreach responsibilities. In addition, this person will assist the Executive Director with sales activities including prospect communication and tours. This is an integral role with meaningful responsibility and learning opportunities, ideal for a creative self-starter who can pair strategic thinking with a hands-on work ethic.

The American Underground seeks to be the most diverse startup hub in the world, and our team should reflect that. Women and people of color are strongly encouraged to apply to this position.


Digital Marketing

  • Own the AU social media channels
    • Instagram, Twitter, LinkedIn, and Facebook
    • Drive social media content and growth strategy
    • Create and manage content schedule
    • Capture media-quality photo and video assets
    • Engage authentically with followers
  • Own external email marketing
    • Gather and prioritize story topics
    • Draft email copy and create graphics
  • Assist with website management
    • With ED, manage content on the AU website

Internal Communications

  • Own the weekly AU community newsletter
  • Own internal promotion of AU events and programs via Slack, email, digital screens, and other communication channels
    • With event leads, draft marketing copy and graphics

Sales Assistance

  • With ED, manage inbound membership prospect communication and other external inquiries
  • Provide tours to prospective members and other guests
  • Manage inbound meeting room rental inquiries including agreements and payment

Additional Duties

  • Assist AU team with event planning and management
  • Assist AU team with space upkeep and operations

Minimum Qualifications:

  • Minimum of one year of digital marketing and/or social media experience
  • Excellent written and verbal communication skills
  • Ability to focus in a fast paced environment
  • Ability to meet deadlines, anticipate next steps, be aware of prioritization
  • Demonstrate integrity, dependability, responsibility, accountability, self-awareness, work ethic, and empathy
  • Ability to connect well with people; warm, approachable, and patient
  • Excited to work with a large, diverse group of AU members

Preferred Qualifications:

  • Experience with graphic design software, including Canva
  • Experience with email marketing platforms, including Mailchimp
  • Experience with photography and/or videography, including editing
  • Interest or passion for the startup ecosystem and entrepreneurship

Hours and Compensation:

  • Schedule: Average 25 hours per week, across 3-4 days per week
  • Hourly rate: $20 /hour

In order to capture social media content and build connections with AU members, this is primarily an in-person role with some hybrid flexibility.

About American Underground

Dubbed the “Startup Hub of the South” by CNBC, American Underground [AU] is one of eleven Google for Startups Tech Hubs in North America.  Based in Durham, NC, and supporting 300+ startups and scaleups across the Triangle Region, American Underground designs for any founder building a product towards scale, with an emphasis on those currently underrepresented in tech.  Today, over 50% of American Underground companies are led by a woman and/or persons of color.  With over $211 million in funding raised and 3,100+ and counting net new jobs created, American Underground companies continue to exemplify that startups increase and diversify economic opportunity, but require cultivation.  Through connections, content, and workspace that tap the region’s ecosystem of experts, American Underground’s community of 30,000+ is the Triangle’s front door to the resources startups, founders and their employees need.  

You must be fully vaccinated against COVID-19 to work at CBC. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.

 A pre-employment drug screening is required.  EOE, M/F.  All Capitol Broadcasting Company properties are tobacco free.  Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TVWRAL DigitalWRAZ-TVWRAZ DigitalWRAL-FMWRAL-HD2WCMC-FMWCMC-HD1WDNC-AMWCMC-HD2WCMC-HD3WCLY-AMWCMC-HD4MicrospaceCBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TVWILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball ClubBull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.