Job Requirements:
 5+ years of combined experience in any of the following: digital marketing-related field, i.e.
digital agency, digital analytics, experience in digital marketing, including email, media, and
contextual linking
 Strong verbal and written communication skills, fundamental presentation skills, and strong
attention to detail
 Strong analytical skills with the ability to perform calculations and identify errors,
inconsistencies
 Strong organizational, project management, and relationship building skills
 Ability to work independently in a fast-paced environment while adapting to the needs of the
business
 Meticulous, proactive, solution-oriented, accountable, and result-driven
 Proficient with compiling reports based on marketing analytics, metrics reporting and ops
tools (see examples below)
 Experience with sales and project management systems (see examples below)

 Strong MS Excel/Google Sheets skills — comfortable writing and troubleshooting formulas
(SUMIFS, VLOOKUP/XLOOKUP, INDEX-MATCH, IF statements) and building PivotTables for
regular reporting.
 Pharmaceutical marketing experience a plus
 AI-Driven Market Analysis: Proven ability to leverage AI-powered tools and analytics platforms such
as Google Analytics, ChatGPT, and predictive analytics solutions to analyze market trends, customer
behavior, campaign performance, and competitive insights for data-driven decision-making. 
 AI-Enabled Marketing Optimization: Experience in utilizing AI for audience segmentation,
performance forecasting, campaign optimization, automated reporting, and generating actionable
insights to improve marketing effectiveness and ROI.

Roles & Responsibilities:
 End-to-end ownership for assigned direct-to-consumer promotional programs: planning,
launch, day-to-day optimization, reporting and post-campaign analysis.
 Create and manage marketing plans to meet contractual obligations (Visits, Imps,
Conversions, Clicks, Time Spent, and Sends), monitoring the performance and optimizing to
improve outcomes.
 Coordinate cross-functional teams including marketing, creative teams reviewing materials to
ensure alignment with client target audience, KPIs and on time delivery
 Manage intake, prioritization, timelines, dependencies and risks for programs you own; lead
regular sales and account management status meetings
 Manage intake, prioritization, timelines, dependencies and risks for programs you own; lead
regular sales and account management status meetings
 Monitor campaign performance dashboards and identify operational issues
 Develop process improvements that increase delivery speed and quality
 Provide client and sales facing program reporting and program performance reviews
 Team Lead: 
o Oversee a team to ensure all marketing goals are met 
o Monitor team performance, identify gaps, and develop action plans for improvement  
o Translate priorities, initiatives, and expectations clearly across the team 
o Onboard and train new members 
o Serves as the primary point of escalation for program delivery issues 
o Approve and manage time-off requests, ensuring appropriate coverage during absences. 
o Coordinate team schedules and coverage plans to maintain service levels and continuity. 
o Conduct regular 1:1 check-ins, mid-year, and annual performance reviews.