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Paid Search Manager

Media
New York, NY Atlanta, GA Chicago, IL Cincinnati, OH Kansas City, MO Miami, FL Minneapolis, MN Cleveland, OH
Req ID: 4612

Description

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

VMLY&R Commerce is searching for an exceptional SEM Manager. The Manager of Search Engine Marketing is an exciting opportunity to lead SEM efforts on Fortune 500. This role specifically focuses on recycling services but is not limited to those.  The manager will craft the long-term SEM strategy while engaging in direct optimizations.  This position does include client interaction, primarily through weekly phone calls and semi-annual in-person visits.  This is the strong opportunity to forge and own search VMLY&RC

Responsibilities

  • Plan and Buy Paid Search across Pharma & CPG brands
  • Creating media objectives and strategies for SEM campaigns
  • Own and Manage SEM campaigns
  • Keyword Research and Ad Copy Development
  • Manage and maintain SEM budgets or SEM spend summaries
  • Track and analyze campaign data to optimize in service of client goals
  • Pull data and consolidate insights for media reports for the clients
  • Present the results reports to internal stake holders as well as clients
  • Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
  • Conduct forecasting for annual and monthly client budgets
  • Proactively work with cross-functional teams to build and deliver client reporting
  • Liaise with cross functional teams to build in-depth knowledge of business objectives and product mix to identify media/SEM growth opportunities
  • Stay current with new advances in search engine marketing and the competitive landscape
  • Ensure best practice and innovation in all paid search activities
  • Proactively seek out new opportunities and make recommendations to grow SEM campaigns through new ad groups, ad copy testing, landing page optimizations, and keyword expansion
  • Liaise with other channels – Digital, Social, TV etc.
  • Contribute to RFPs / new opportunities as needed
  • Conduct research using media+ tools: Simmons, SEM Rush, Kantar Stradegy

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.

 Required Skills & Experience

  • Strong Google AdWords, Bing AdCenter campaign management experience including bid management, ad copy writing, keyword selection
  • Google Ads or Bing AdCenter Certification a plus
  • Strong grasp of Google Analytics – ability to understand tracking, pull reports and troubleshoot
  • Experience with Marin Software, Kenshoo or Acquisio preferred
  • Strong experience of direct client interaction either via phone discussions or in-person presentations
  • 3 years + of experience working with mid-large campaigns (i.e. budgets of $250,000+)
  • SEO experience a strong plus
  • Digital knowledge a strong plus

 VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

 

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