Associate Director, Insights, Marketing Science
Description
Who we are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Â
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.Â
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Where you shine
Leads development of client strategy and new business initiatives through an insights-driven, data- backed approach to aid in the development ofclient initatives. Working closely with the Marketing Science, Strategy, CCX, Media, Account Management and Creative teams, this position provides both  internal and client-facing consultative perspective on research, insights, tools, and testing.
What your success will look like
Leverage sales (POS), market share, shopper behavior panel and/or survey data to answer key business questions across business categories including CPG, Financial Services, Dealer, and other Retail clients
Support Marketing Science leads in partnering with account teams (agency and client) to develop brand growth strategies and commerce activation platforms.
Design primary or secondary research initiatives to inform and direct commerce strategies to grow our clients’ businesses
Provide a well-rounded and considered perspective on qualitative and quantitative research as well as analytical tools and techniques
·   Research innovative and cutting-edge techniques and methodologies
Partner with senior Marketing Science team members in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data or strategic storytellin
Specific job functions include partnering with Marketing Science team members to:
Assess true client problem to solve and define key objectives, recommend and design  appropriate methodologies based on business questions
Extract data from various digital tools and synthesize to tell a connected story on category trends and business opportunities
Write surveys and/or discussion guides
Use social listening and secondary resources to uncover trends and guide decision making.
Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
Visualize data and insights output through Excel, or PowerPoint and Keynote presentations
Complete data transformation, extraction, loading; merge formats
Who you are and what you bring
Bachelor’s degree in research field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
5-7 years of work experience performing qualitative, quantitative research and/or analytics initiatives
Strong analytical skills and experience designing analytical solutions to address business problems
Experience working with media, sales (i.e. Circana/IRI/Nielsen/Retail Link), and shopper panel (Circana/IRI/Nielsen Panel, Numerator) data preferred
Experience working with e-commerce sales data and digital shelf intelligence tools preferred
Proficient knowledge of advanced Excel
Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
Know the difference between data, information and insights and guide others to understand the same.
Bring an innovative mindset to all projects, owning new ideas and bringing forward suggestions for pushing the work forward
Proven ability to communicate complex, technical concepts to non-quantitative audience
Ability to build relationships across team, departments, vendors and clients
Exceptional oral and written communications skills
Ability to effectively manage timelines and deliverables of multiple projects simultaneously
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.Â
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.Â
VML is a WPP . For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. Â
When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.Â
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When you click the "Submit Application" button below, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
OUR COMMITMENT TO EQUAL EMPLOYMENT OPPORTUNITY
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
To learn more about our Equal Opportunity [or EEO] hiring practices click here.
We will be happy to provide reasonable accommodation to individuals with disabilities who need an accommodation to use or access the VML career site or otherwise fully participate in the application process. Should you require an accommodation to assist in the completion of your application or other aspect of our recruitment process due to a disability, please call our Corporate HR department at +1 212 210 7000 or email [email protected] to request an accommodation. Please note that this contact is only for candidates with disabilities who are requesting accommodation. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
VML is aware of scams involving false offers of employment with our company. The false interviews and job offers use fake websites, email addresses, group chat and text messages. We never interview prospective candidates via instant message or group chat, nor do we require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. For more information or if you have been targeted please reach out here.