Senior Director, Brand Marketing

Marketing Boulder, Colorado Boston, Massachusetts


Description

The Position

Do you dream about creating a more sustainable future? At Uplight, we are motivating energy users and providers to accelerate the clean energy ecosystem. Working with over 90 of the world’s leading electric and gas utilities, Uplight provides an end-to-end customer energy experience. Uplight delivers personalized experiences that clients have now come to expect – improving satisfaction, increasing revenue, reducing the cost to serve, and contributing to carbon reduction goals. We are a B Corp, enabling us to put our values into action by not only making decisions for the benefit of our shareholders, but also for our clients, environment, employees, and community.

Uplight is looking for a Senior Director, Brand Marketing to join our team.

What You Get To Do

Uplight is looking for a talented and values-driven leader to drive Uplight’s brand to the top of the energy and technology industry globally. To succeed in the role, you’ve already had prior success building a brand in a new category. You’ve marketed to c-level and senior-level executives at companies in technology or other relevant B2B industry and shown them the value of a new product, or better yet, a new category. You know how to communicate both technical value and emotional connection, with values and integrity embedded throughout.  You have experience leading teams responsible for content strategy, public relations, social media, brand awareness, and design. 

The role reports to the Chief Marketing Officer working closely with strong product marketing and demand generation teams and will build a small brand team over time.  

What You Will Contribute:

  • Establish and achieve annual objectives related to the Uplight Brand strategy, including corporate PR, stakeholder engagement, brand reach and quality, and execution. 
  • Provide ongoing reports to the Uplight leadership team on the status and progress of Uplight’s brand in the market.
  • Generate broad awareness of Uplight’s brand among all key stakeholders prospects, customers, partners, media, influencers, investors, analysts, employees, and candidates.
  • Lead the strategic development, implementation, and evolution of our brand strategy to increase visibility and familiarity with the Uplight corporate story. 
  • Translate strategy into integrated marketing plans, campaign strategy, and customer experience(s)
  • Provide creative leadership to develop cutting edge brand programs that build Uplight’s reputation and awareness while showing its ROI
  • Shape an end-to-end multichannel content experience that maps to high-level business goals
  • Collaborate with cross-functional groups to drive strategic marketing planning and execution
  • Develop metrics that monitor brand health and brand KPIs to forecast, track, and analyze marketing initiatives to ensure we exceed performance targets
  • Manage and guide design and creative development to ensure a consistent and recognizable look and feel, working with our in-house creative team and external consultants and vendors.
  • Develop internal guidelines, brand assets to enable the organization to execute against the brand
  • Partner with product marketing to incorporate brand attitude, tone, and voice
  • Partner with human resources on employer branding strategy and execution to support hiring goals

What You Bring To Uplight:

  •  10+ years of brand and content leadership, ideally in technology or energy environments with the ability to be both hands-on and to think strategically
  • Expert in understanding enterprise customer needs - both executive and mid-level -  and creating compelling and engaging content experiences
  • Experienced with creating, launching, and/or revamping a brand
  • Adept with a wide range of modern marketing strategies - content, social, experiential - that you can employ or manage to achieve goals. 
  • A results-driven marketer with a proven track record of measuring and tracking results and ROI on branding, PR, and content
  • Able to provide leadership, mentorship and build an internal culture.  A collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
  • Cares about energy, its impact on our customers, their customers, and the world

What Makes Working at Uplight Amazing

In addition to all the standard medical and dental benefits that kick in Day 1, we:

  • Are proud to be over 500+ rebels with an important cause to help create a more sustainable planet.
  • Are committed to the environment, our employees, and our communities
  • Are focused on career growth by following defined career ladders
  • Take our work and mission seriously and….we love to laugh!

We also:

  • Provide a 401k Match
  • Medical, vision, and dental insurance 
  • Monthly wellness stipend 
  • Peer to Peer recognition program 
  • Management by objectives bonus plan 
  • Innovated flexible time off 
  • Keep you energized with plenty of food and drink (when our offices reopen)

Salary Range: $125,000 to $148,500 (dependent on experience)

Uplight provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.