Senior Research Analyst, Sales & Marketing Effectiveness

Research Austin, Texas Asheville, North Carolina Boston, Massachusetts Chicago, Illinois Columbus, Ohio Las Vegas, Nevada Fort Lauderdale, Florida Marlborough, Massachusetts Memphis, Tennessee Phoenix, Arizona Remote - United States Washtington, District Of Columbia Drexel Hill, Pennsylvania San Antonio, Texas Dallas, Texas Woburn, Massachusetts


Who you are:

Research analysts with deep industry knowledge are a vital part of our team, directly influencing the quality of our market-facing reports and client partnerships. Analysts strive for the best by continuously monitoring evolving market trends and best practices. They go the extra mile to blend data with their own expertise and insights to develop industry-leading trusted research content and advisory.  The end goal is to produce highly relevant insights that technology buyers can rely on to make educated purchase and renewal decisions.


Your day-to-day

The Sales & Marketing Effectiveness Analyst is a highly visible role interacting with leading technology users and vendors. Among the responsibilities for the role are:

  • Track and monitor emerging trends and technologies within the sales and marketing technology landscape. Key topics include:
    • B2B sales effectiveness / enablement 
    • B2B marketing effectiveness
    • B2B marketing automation
    • CRM
    • Field service practices and technologies
  • Conduct market research on technology trends and business processes (surveys, qualitative in-depth interviews)
  • Analyze research findings and draw inferences and conclusions in response to the research query
  • Write cohesive reports that illustrate the learnings, and build content that educates the community
  • Present your findings (by phone, in-person and in industry conferences) to technology end-users, software vendors and the marketplace
  • Build and manage a technology vendor landscape to track market trends and maintain a research editorial calendar
  • Conduct statistical analysis from data collected
  • Actively contribute to relevant client engagements related to sales discovery and/or strategic relationship building


Must have characteristics:

  • Highly Intelligent - there’s just no substitute for smarts
  • Sense of urgency - being smart is great, but we also want people who get things done
  • Integrity - in all that you do. We know our employees make our business, and expect everyone to act with integrity and candor to deliver consistent and top-notch value to our clients
  • Highly organized, detailed oriented, and tasks-driven
  • Market-facing – be comfortable and experienced in sharing your insights by writing and speaking


Must have qualifications:

  • 5+ years of relevant work experience in in the sector as:
    • industry analyst covering sales/marketing effectiveness
    • researcher at firm covering B2B sales/marketing effectiveness
    • solutions consultant
    • product marketer for B2B software vendors in CRM
    • sales enablement or CRM practitioner at a B2B tech firm
  • Experience in producing written industry analysis
  • Excellent oral communication and interpersonal skills (presenting to and interfacing with clients)
  • Strong analytical and problem-solving skills (kind of goes without saying, but we’re saying it anyway)
  • BS or higher with a strong record of academic achievement
  • Highly proficient in using workplace productivity software such as Microsoft Office products


Some great to haves:

  • Experience in managing and delivering customer projects
  • Marketing experience with a technology company 
  • Ability to take complex, disparate ideas and distill them into simple and provocative concepts generating thought-leadership for the technology buyers and providers
  • Desire to learn and stay up to date with top B2B marketing best practices to help our clients succeed