Product Sales Manager

Global Recruitment Dubai, United Arab Emirates


About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.


Job Overview

The Product Sales Manager is responsible for executing a student recruitment strategy across South Asia targeted at international students seeking a US university degree. This position will work across all channels to maximize the recruitment efforts in the South Asia for a specific set of Shorelight partner universities. The role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus-based teams.


Essential Functions

The responsibilities of this position include:

  • Work across all channels within South Asia to achieve specific targets for a specific set of products
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across South Asia in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the GM and campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • Delivering counsellor training to Shorelight partners in the region as needed
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing firsthand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments
  •  Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place
  • Work with relevant campus teams on FAM trips involving partners from South Asia
  • Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
  • Assist regional recruitment teams in organizing and delivering pre-departure events


Minimum Qualifications

  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related field
  • 5+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team-based customer service ethic
  • Willingness and ability to travel across South Asia and to the US is required
  • Experience in organizing pre-departure events and product launches
  • Fluency in English


Preferred Qualifications

  • Beneficial to have existing network and relationships within the education industry across South Asia, strong working knowledge of key international markets, programs and products
  • Local cultural knowledge and awareness
  • Experience with


Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer