Director, Markets Management
Description
About PulsePoint:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Description
We are seeking a highly entrepreneurial and commercially-minded Director of Markets Management to lead our efforts in developing and managing PulsePoint-sourced and curated supply products. You will lead the strategy, development, and management of our Curated Markets offering, inclusive of Endemic/EHR/POC supply, as well as other evergreen Private Marketplace deals. You will work closely with cross-functional teams to create unique, high-quality experiences that drive customer engagement and revenue growth. Your leadership will be pivotal in establishing partnerships with supply-side partners that support these offerings, enhancing product selection, and ensuring that our offerings drive healthcare marketing outcomes.
The ideal candidate will have a deep understanding of digital advertising, data and signals, supply chain dynamics, and quality assurance processes, along with a passion for data-driven decision-making
Key Responsibilities:
- Strategic Leadership: Develop and execute the vision and strategy for PulsePoint sourced and curated supply, including our Curated Markets offering, aligning with overall business objectives and market trends.
- Supply Partnerships: Identify, negotiate, and manage relationships with partners and suppliers to curate a diverse and high-quality selection of supply offerings.
- Product Development: Collaborate with product and engineering teams to design and launch curated supply that resonate with our brand and agency clients.
- User Experience Optimization: Work with UX/UI teams to enhance the advertiser journey, ensuring a seamless and engaging experience on our DSP as it relates to PulsePoint- sourced and curated supply.
- Market Analysis and Customer Feedback: Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences within curated supply offerings.
- Performance Metrics: Establish KPIs to measure the success of our curated supply initiatives and regularly report on performance to senior management.
- Cross-Functional Collaboration: Collaborate with marketing, sales, and operations teams to drive awareness and adoption of curated supply offerings across our client base.
- Thought Leadership: Stay informed about industry trends and best practices, representing PulsePoint at industry events and forums, with potential for participation on panels or speaking opportunities.
Required Qualifications:
- 8+ years of experience in marketplace management, digital advertising, or a related role, with a focus on curated supply offerings.
- Proven track record of successfully launching and managing curated supply initiatives on a DSP.
- Strong analytical, communication, and leadership abilities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Familiarity with programmatic advertising, DSP technologies, and supply chain management is a plus.
- Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager.
- Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
Time zone:
- 9am-6pm ET preferred, but also open to PT/MT/CT hours
What we’ll give to you:
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits (for those working hybrid in our Newark, NJ office)
- A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Selection Process:
- Initial Phone Screen (30 minutes)
- Hiring Manager Interview (30 minutes)
- Team Interview (30 minutes each with 2 people this role will be working closely with)
- Case Study
- Reference Checks (2-3 references)
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!
Target salary range: $160-185k base + 16-18.5k target annual bonus based on company and individual performance
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.