Supply Quality Analyst, AdTech
Description
About PulsePoint:
PulsePoint is a leading technology company that uses real-world data in real time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
The Big Picture:
As a Supply Quality Analyst, you will play a crucial role in enhancing PulsePoint’s DSP business by developing and continuously innovating on insightful reporting and data-driven recommendations for our supply-side operations. Your contributions will deepen the understanding of our DSP’s supply footprint and uncover actionable insights that drive improvements in supply quality, ultimately elevating advertising outcomes for our clients.
In this role, you should not only have strong analytical skills, but also excellent communication capabilities to share insights and a solutions-oriented mindset. The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance.
Specifically, here are some things we’ll want you to get done:
- Cultivate a comprehensive understanding of PulsePoint DSP’s programmatic ad ecosystem, including supply partners and publisher relationships, as a foundation from which you will operate.
- On a daily basis, leverage different supply quality-related data sets and vendors to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the DSP platform level, supply level. Other important KPIs to monitor include brand safety and suitability, transparency, viewability etc.
- Leverage similar resources to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the advertising campaign level.
- Share learnings in high level scorecards with monthly data and trends and collaborate with client-facing (Campaign Management, Account Management, Platform Solutions) and partner-facing (SSP and Publisher Management) teams to ensure that fraudulent, made-for-advertising (MFA), or low-quality supply is being addressed at the upstream source.
- Work with Supply Quality team to develop guidelines, policies and tactics based on trends, run through impact analysis and develop clear guidelines.
- Responsible for ad-hoc Platform Solution team, Senior Mgmt and client requests.
- Stay up to date with the latest industry trends, regulations, and best practices regarding programmatic advertising, fraud prevention, and supply quality.
Required Qualifications:
- 3+ years of experience in programmatic advertising, with a strong understanding of the sell-side ecosystem
- Strong experience with Excel and BI tools (Tableau/Looker)
- Proven experience working with industry verification vendors (e.g., DoubleVerify, IAS,Human Security, Pixalate)
- Hands-on knowledge of DSPs / with exposure to SSPs such as Magnite, Index Exchange, or A9
- Strong understanding of supply quality metrics (viewability, brand safety, invalid traffic, etc.) and how they impact campaign performance and revenue.
- Analytical mindset with proficiency in reporting tools and the ability to turn data insights into actionable recommendations and also automate and develop efficiencies in reporting interfaces
- Familiarity with RTB environments, ad exchanges, and fraud mitigation strategies
- Willing and able to overlap 2-3 hours with U.S. hours (end your day at 11am/12pm EST, which is 9:30pm/10:30pm IST)
Preferred Qualifications:
- Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story
- Familiarity with the health or Pharma vertical
Selection Process:
- CodeSignal SQL test (35 mins)
- Initial Screening Call (30 mins)
- Hiring Manager Interview (45 mins)
- Supply Business Analyst Interview (30 mins)
- Interview with VP, Supply & Partnerships (30 mins)
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!