Senior Email Marketing Specialist

Marketing Sofia, Bulgaria


Progress is an experienced, trusted provider of products designed with customers in mind, so they can develop the applications they need, deploy where and how they want, and manage it all safely and securely. We take pride in what we do, always valuing the whole person—at work and in life. Our diverse life experiences enrich our culture because people power progress. And as a Senior Email Marketing Specialist in Sofia, you can join us in doing what we do best: propelling business forward.

This job can start as a remote (work-from-home) one but come January 2022, given local conditions allow, is expected to transition into a hybrid role - dividing time between our Sofia office and working remotely.

Our passionate, Sofia-based Demand Generation team, responsible for driving a high-velocity business  for the Progress DevTools products (Telerik and Kendo UI), is looking for a  Senior Email Marketing Specialist to join us in this challenging and rewarding mission.   

As part of the team you will:

  • Plan the email marketing strategy and tactics to support the business goals through collaboration with the Product Marketing, Sales and Marketing Operations teams
  • Be accountable for nurturing leads through the buyer’s journey and marketing funnel and own the MAL to MQL and MQL to Won conversion rates from email
  • Drive the execution, alignment between stakeholders, in-depth analysis, reporting and results of the planned tactics and work on continuous optimizations
  • Be the advisor to the company on email marketing best practices for generating optimal results (copy, subject lines, CTAs, length, words to avoid for deliverability, sender names, send dates and time of day, etc.)
  • Identify opportunities to drive higher quality leads in collaboration with the sales team, through monitoring lead volume, quality, conversion rates, etc. 

You have experience in the following areas:

  • Proven track record of driving business results through email marketing campaigns
  • Excellent communication (written/ verbal) and copywriting skills in English
  • Experience with Google Analytics
  • Experience with Marketing Automation and CRM systems – preferably Oracle Eloqua and Salesforce - is a plus
  • Strong understanding of international email requirements like GDPR laws and best practices
  • Demonstrated understanding of marketing and cross-divisional processes and relationship needs
  • Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
  • Strong analytic and quantitative skills – ability to use data to develop and measure email programs
  • Curiosity, self-drive and attention to detail 
  • Ability to thrive in a fast-paced work environment, where change is constant and flexibility is key  

What we offer in return is the opportunity to elevate your game and to also enjoy:

Compensation

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wall
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite

Аnd even more perks:

  • Flexible working hours
  • Free underground parking with a designated space for bikes and electric scooters

And most importantly a great company culture with wonderful colleagues to learn from and collaborate with!

#LI-AG1

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!