Senior Digital Paid Media Specialist

Marketing Sofia, Bulgaria

We’re Progress – we offer the best platform for building and deploying tomorrow’s applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other and cheer our wins.  
Our passionate, Sofia-based Demand Generation team, responsible for driving a high velocity business for the Progress Developer Tooling Team (Telerik and Kendo UI), is looking for a Senior Digital Paid Media Specialist.  

 As part of the team you will: 
  • Devise the strategy and be accountable for increasing our brand awareness and business KPIs through digital media buying, native advertising, paid social media and influencer marketing
  • Own the planning, execution, in-depth analysis, day-to-day optimization, reporting and results of digital paid media campaigns that bring more and higher quality impressions, traffic and leads
  • Analyze customer journeys, devise hypotheses and run A/B tests to increase performance in collaboration with the Product Marketing, Design and Conversion Rate Optimization teams 
  • Conduct competitive media landscape analyses and identify opportunities for our brands
  • Be the advisor to the company on creating copy and visuals that would capture the attention of users, as well as maximize brand engagement and business results
  • Identify opportunities to drive higher quality leads in collaboration with the sales team by monitoring lead volume, quality, conversion rates, etc. 
  • Build, analyze, and present reports out of Google Analytics, SalesForce and DataStudio 
  • Ensure tracking and integration between necessary systems is efficient and provides maximum insights to the business 
  • Oversee paid media budget, ensuring execution against business goals, as well as collaborate with the Finance and Accounting teams on proper documentation 
You have experience and skills in the following areas:   
  • 4+ years of digital marketing experience and 2+ years of deep, hands-on digital paid media marketing experience:
        - Experience with Facebook, Twitter, LinkedIn, premium media buying, as well as influencer marketing is a must 
        - Experience with demand side platforms (DSP) for programmatic advertising, as well as Google Ads is a plus 
        - Experience with account-based marketing is a plus 
  • 2+ years of experience with working with large data sets and complex analyses
  • Proven track record of managing large global budgets and driving growth through premium media buying, native advertising and paid social media channels
  • Intermediate to advanced knowledge of Google Analytics 
  • Experience analyzing customer journeys, identifying opportunities to increase traffic quality and conversion rates, as well as rolling out and analyzing the results of A/B tests  
  • Experience collaborating with a sales team on improving lead quality is a plus 
  • Ability to thrive in a fast-paced work environment, where change is constant and flexibility is key 
  • Diligence, curiosity, self-drive and attention to detail  
  • Experience working in a global company and collaborating across multiple teams and stakeholders is a plus  
  • Excellent English and communication skills   
What we offer in return is the opportunity to elevate your game and to also enjoy: 

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment 
Vacation, Family, and Health 
  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wall
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite 
Аnd even more perks: 
  • Flexible working hours and generous work-from-home allowance
  • Free underground parking with a designated space for bikes and electric scooters 
And most importantly a great company culture with wonderful colleagues to learn from and collaborate with! 

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!