Marketing Manager Cleveland PSD

Manager/Supervisor Broadview Hts, Ohio


Description

    

JOB DESCRIPTION SUMMARY:

The Power Systems Division Marketing Manager will be responsible for managing the Division’s marketing initiatives utilizing market research, analytics, and collaboration with the other PSD managers to develop marketing strategies and actions that generate leads and opportunities for the division. This manager must be able to utilize research and analysis to enhance the benefits of current Business Intelligence tools and the company CRM package. Team work and collaboration with the current PSD Management team is a vital element of this position, the various market segment mangers, and teammates are marketing’s internal customers. A strong grasp of current marketing tools and strategies to develop, implement, and track digital marketing campaigns across all PSD markets.          

 

COMPETENCIES LIST AND DESCRIBE:

    • Strategic thinking
    • Strong analytical skills and data driven thinking
    • Digital initiatives to include SEO/SEM
    • Enhance and maintain marketing database, and email utilization
    • Maintain and build on current social media presence
    • Measure and report monthly on KPI information
    • Team player willing to listen and collaborate
    • Build on current CRM tools
    • Manage website content
    • Mange social media initiatives and content
    • Knowledge of marketing analytic methods and tools       Bachelor’s degree in marketing, advertising, communications, management, sales or related filed
    • Five - Eight years of previous experience in marketing, marketing management, sales management, sales, or related experience. Proficient computer skills Microsoft Office Suite. Excellent written and verbal communication skills, solid understanding of effective marketing strategies, tools, and channels. Twenty five (25) % required travel to PSD branches and events

   

JOB QUALIFICATIONS:

Bachelor’s degree in marketing, advertising, communications, management, sales or related filed

Five - Eight years of previous experience in marketing, marketing management, sales management, sales, or related experience. Proficient computer skills Microsoft Office Suite. Excellent written and verbal communication skills, solid understanding of effective marketing strategies, tools, and channels. Twenty five (25) % required travel to PSD branches and events.

PHYSICAL REQUIREMENTS:

Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.

EEO, Veterans & Disabled Employer and VEVRAA/503 Federal Contractor.