Media Planner

MediaHybrid Remote, Overland Park, Kansas


Description

At MMGY Global, we believe nothing can shape your view of the world like travel. So, every day we share our clients’ stories from our perspective to inspire people to see the world differently. Our personalized service, strategy and creativity connect media, consumers and influencers across the globe, taking people to new places to change their view for the better. At MMGY, we inspire people to go places.

We are looking for a Media Planner in Overland Park, KS, The Media Planner is responsible for end-to-end execution of digital media campaigns across a portfolio of travel  accounts. The role will help develop integrated media plan strategy and must have a drive to deliver maximum and efficient value for our client’s media investments. 

Responsibilities include, but are not limited to:

Strategic Thinking

  • Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social
  • Understand and incorporate client data and marketing objectives into client media plans and assist in the development of client KPIs
  • Oversee and implement best practices regarding media planning, placement, tracking and reporting for assigned client portfolio
  • Tactically plan campaigns, vetting a clear vision on how tactical elements deliver on strategy
  • Monitor media trends and leverage media research, identifying new opportunities and innovation
  • With leadership from media portfolio lead and senior media team members, develop and present integrated media recommendations, evaluation and provide ongoing POVs
  • Ability to communicate and explain complex ideas to teams, clients, and advertising partners 
  • Instruct opportunities for optimizations and insights for the internal team and client

 

Campaign Oversight 

  • Work with the media portfolio lead and media managers to create and oversee facilitation of media RFPs 
  • Monitoring performance of client campaigns in collaboration media and data teams
  • Working closely with performance and measurement team on website tagging structure and strategy, and overseeing tagging strategy, implementation and QA
  • Responsible for oversight of client reports, working with the performance analytics team, checking for accuracy, pacing and trends
  • Lead the execution & optimization of  media campaigns, proactively anticipate issues and ensure all elements are launching accurately and on time
  • Leading internal team status meetings
  • Oversight of portfolio media plan and budget management, working closely with the SMM/MM/AMM on billing accuracy and ongoing accruals

 

Key Experience & Skills Needed

  • 3 years of experience in digital media/marketing or relevant experience with working planning knowledge across integrated media channels 
  • Strong working knowledge media research, planning software and third-party tracking tools 
  • Ability to handle multiple projects and meet tight deadlines under pressure
  • Excellent written and verbal communication skills
  • Strong presentation skills, ability to communicate internally and externally
  • Possess a strong ability to prioritize and handle multiple tasks with flexibility
  • Solid understanding of the principles of digital marketing and media concepts

MMGY Global provides a comprehensive PTO + benefits package inclusive of a hybrid telework policy.  Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.

Who are we? We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit