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Senior Market Research Analyst
Description
Job Title: Sr. Market Research Analyst
Location: London
Company: MMGY Travel Intelligence
Location: London
Company: MMGY Travel Intelligence
About Us:
MMGY Global is the largest and most integrated advertising and marketing firm in the world specialising in travel, tourism, hospitality, culinary and entertainment. The company’s mission is simple: We Inspire People To Go Places.
The MMGY Travel Intelligence branch is a leading provider of market research and insights within the tourism industry. We specialise in delivering data-driven strategies to help our clients understand market trends, consumer behaviour, and competitive landscapes. Our team is passionate about empowering tourism businesses with the information they need to succeed.
Job Summary:
We are seeking a motivated and experienced Market Research Analyst to join our dynamic team. The ideal candidate will be responsible for managing client relationships, overseeing research projects, and delivering actionable insights that drive business success in the tourism sector. This role requires a blend of project management skills, analytical thinking, and a deep understanding of tourism market dynamics. The Sr. Market Research Analyst reports directly to MMGY’s VP, Custom Research with dotted-line reporting to the VP of Data Operations & Analytics.
Key Responsibilities:
- Client Management: Build and maintain strong relationships with clients, serving as the primary contact for all assigned research clients and projects, and understanding their needs to provide tailored research solutions.
- Project Oversight: Lead the execution of research projects from inception to completion, managing contracts, scope definition, pricing, budgets, and timelines to ensure timely delivery and high-quality outcomes.
- Data Analysis: Analyse research findings and translate them into actionable insights for clients, serving as the senior analyst for all projects and presenting results in a clear and compelling manner.
- Collaboration: Work closely with internal teams, including marketing, media, and advertising, as well as the data operations team, to ensure alignment on project methodology, data collection strategies, and reporting standards.
- Market Trends: Stay updated on industry trends, emerging technologies, and best practices in tourism research to provide informed recommendations and strategic implications for clients.
- Reporting: Prepare detailed reports and presentations for clients, ensuring the structure, layout, and content meet agency standards and highlight key findings effectively.
- Business Development: Identify opportunities for additional research projects or services within existing accounts, proactively seeking organic growth opportunities across all agency marketing channels and contributing to proposal development.
Qualifications:
- Bachelor’s degree in Marketing, Business, Tourism, or a related field; Master’s degree preferred.
- 3+ years of experience in account management, market research, or related fields, preferably within the tourism or hospitality industry.
- Strong analytical skills with the ability to interpret complex data and present findings effectively.
- Excellent communication and interpersonal skills, with a proven track record of managing client relationships.
- Project management experience, with the ability to handle multiple projects simultaneously and meet deadlines.
- Proficiency in MS Office Suite (Excel, PPT, Word), research methodologies and tools; Familiarity with data visualisation software (e.g., Tableau, Power BI) is a plus.
- Passion for the tourism industry and a keen interest in market trends.
Your employment benefits:
● A hybrid work schedule of 4 days in office and 1 day at home
● Generous annual holiday package including 25 days of annual leave, 3 personal days and year-end holiday break over the Christmas period.
● Private medical insurance and pension scheme contribution from the company
● Lively social calendar with numerous activities and events to take part in.
● Weekly Office Pantry fresh fruit boxes
● Dog friendly office: your dogs are warmly welcomed here
● Cycle to work scheme
● Season Ticket Loan