Performance Marketing Specialist
Description
What We’re Looking For:
We are seeking a Performance Marketing Specialist to take ownership of Meltwater’s Paid Search (PPC) execution across priority markets. This is a highly hands-on role with a strong focus on bidding, ad optimization, landing pages and general optimization of high-priority and high-intent keywords that directly contribute to pipeline and revenue.
This role is ideal for someone who enjoys being deep in the account daily — analysing performance, adjusting bids, refining keyword strategy, and continuously improving efficiency in competitive search environments.
What You'll Do:
Paid Search / PPC Execution
- Execute and optimise Paid Search campaigns primarily across Google Ads (but not limited to)
- Actively manage manual bidding strategies for high-priority, high-intent keywords
- Perform daily bid adjustments based on performance trends, auction insights, and competitive dynamics
- Build and maintain tightly structured keyword and ad group frameworks focused on bottom-funnel intent
- Conduct regular search term analysis and maintain robust negative keyword lists to protect efficiency
- Landing page and content optimizations (i.e. dynamic pages based on keywords)
- Support in managing EMEA budgets for best possible outcome
- Support in monthly reporting on performance and optimization suggestions
Optimisation & Testing
- Monitor and optimise performance across key metrics including CPC, CPA, conversion rate, and pipeline contribution
- Improve Quality Scores through continuous optimisation of keywords, ad copy, and landing page relevance
- Run ongoing A/B tests on ad copy, match types, and bidding approaches
- Identify opportunities to scale high-performing keywords while maintaining cost efficiency
Reporting & Collaboration
- Reports to the Head of Digital Marketing EMEA
- Track and report on Paid Search performance with clear, actionable insights
- Collaborate with Demand Generation, Sales, and Revenue Operations teams to align keyword priorities with commercial goals
- Support broader performance marketing initiatives as required
What You'll Bring:
- 2–4 years of hands-on Paid Search / PPC experience
- Strong experience with manual bidding and optimisations on competitive, high-value keywords
- Deep understanding of Google Ads fundamentals, including match types, Quality Score, auction insights, and bid optimisation
- Proven ability to optimise high-intent, lower-volume keywords that drive qualified leads and pipeline
- Strong analytical skills with the ability to turn data into concrete optimisation actions
- Comfortable working in fast-paced, performance-driven environments
Nice-to-Have
- Experience in B2B SaaS or complex lead-generation models
- Exposure to multi-market or global Paid Search accounts
- Knowledge of German or French
- Familiarity with attribution, pipeline reporting, and revenue metrics
- Experience with Google Analytics or similar analytics platforms
- Previous experience with Marketing Automation platforms (i.e. Marketo / Pardot / Hubspot)
What Success Looks Like
- High-priority keywords are actively managed with frequent, intelligent bid adjustments
- Paid Search campaigns consistently deliver efficient, high-quality demand
- Performance improvements are driven by deliberate optimisation rather than over-reliance on automation
- Strong alignment between Paid Search activity and Meltwater’s pipeline goals
What We Offer:
- Enjoy flexible paid time off options for enhanced work-life balance
- Meltwater demonstrates a commitment to your well-being by contributing towards Discovery Health, ensuring robust healthcare coverage
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need
- Benefit from our family leave program, which grows with your tenure at Meltwater.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Where You'll Work: V & A Waterfront, 3 Dock Rd., 8001 Cape Town
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can’t do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other’s successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We’re proud of our diverse team of 2,200+ employees in 50 locations across
25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
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Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.