Content & Campaign Marketing Manager
Description
About the Role
We are seeking a Senior Content & Campaign Marketing Manager to support a high-impact developer-focused marketing program within a leading global technology organization.
This is a content-first role, designed for someone who is both a strong writer and a strategic marketer. You will own content across multiple channels and play a critical role in shaping how we communicate with a highly technical, B2B developer audience.
This is not a traditional program or event management role. The ideal candidate is someone who can independently create, manage, and optimize content while aligning closely to broader go-to-market (GTM) strategies.
You will operate in a fast-paced, highly cross-functional environment, working with stakeholders across marketing, product, and events to deliver clear, compelling, and effective messaging.
Key Responsibilities
Content Creation & Ownership (Most Important)
- Write and manage high-quality content across:
- Email campaigns
- Websites and landing pages
- Event and session presentations
- Internal and external communications
- Social and campaign content
- Own content from draft through approval and final delivery, ensuring accuracy, clarity, and alignment with brand and audience expectations
- Adapt tone and messaging for technical, developer-focused audiences as well as internal stakeholders
Campaign & GTM Execution
- Support and execute integrated marketing campaigns aligned to broader GTM strategies
- Translate campaign objectives into clear, audience-specific messaging
- Ensure content is consistent and cohesive across all channels and touchpoints
Content Strategy & Systems
- Build and maintain scalable content infrastructure, including:
- Content libraries and repositories
- Messaging frameworks and brand guidelines
- Editorial and campaign calendars
- Ensure content is organized, reusable, and aligned across teams
Performance & Optimization
- Track and analyze content performance across channels
- Translate insights into actionable improvements
- Continuously refine messaging and content strategy to improve engagement and effectiveness
Stakeholder Collaboration
- Partner with cross-functional stakeholders to:
- Gather requirements and align on messaging
- Manage reviews and approvals
- Ensure timely delivery of all content deliverables
- Communicate clearly and effectively with both technical and non-technical audiences
- Operate with a high level of ownership in an ambiguous, fast-moving environment
Required Qualifications
- 5–8+ years of experience in content marketing, content strategy, or campaign marketing
- Proven experience writing and managing content across multiple channels (email, web, presentations, campaigns)
- Strong background in B2B marketing, ideally with technical or developer-focused audiences
- Demonstrated ability to own content end-to-end, from creation through performance optimization
- Exceptional writing, editing, and communication skills
- Experience working with cross-functional stakeholders in fast-paced environments
- Strong organizational skills with the ability to manage multiple priorities and deadlines
- High attention to detail and commitment to quality
- Writing samples will be required as part of the interview process
- This role requires a hands-on contributor who can both think strategically and execute at a high level
- The ideal candidate is a content expert first, with the ability to apply marketing strategy to their work
Preferred Qualifications
- Experience supporting developer, technical, or product marketing initiatives
- Background in B2B SaaS, cloud, or developer ecosystems
- Experience in integrated marketing or campaign strategy
- Agency experience managing content for multiple stakeholders or clients
- Familiarity with using AI tools as a support tool for ideation and workflow efficiency (not as a replacement for writing)
What Success Looks Like
- High-quality, audience-relevant content delivered consistently across channels
- Clear, compelling messaging that resonates with technical and developer audiences
- Strong alignment across stakeholders and workstreams
- Measurable improvements in content performance and engagement
- Ability to operate independently while maintaining high standards in a fast-paced environment
Who thrives with us:
- People who want to learn, but are self-motivated to learn from their projects
- People who enjoy the really hard problems
- People who enjoy having too much vs. too little to do
- People who like creating from nothing (We still need a lot built to support our growth)
- People who understand how to build and maintain relationships with their coworkers and their clients
- People who like making others successful and understand the value of that as much as making themselves successful
- People who leave their egos at home and really enjoy working with other brilliant people
About Marvel Marketers
Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity