Program Manager, Partner Marketing Campaigns
Description
Role Summary
As a Marketing Program Manager for the Partner Demand Center, you will be a versatile, key contributor helping to shape our next higher-touch marketing model. You will blend strong demand generation expertise with a solid understanding of event programming to deliver end-to-end marketing outcomes.
Working closely with program and cross-functional stakeholders, regional marketing leads, and external creative agencies, you will develop scalable campaigns, curate engaging event experiences, and optimize marketing ROI.
Responsibilities
You will oversee end-to-end campaign initiatives within the Partner Marketing Studio, package turnkey demand kits across key solution themes such as Gemini Enterprise, AI agents, Data, and Security, and support turnkey event programs, including the "Event-as-a-Service" motion and Cloud Encounters. In this role, you will bridge campaign strategy, digital execution, and live event experiences.
High-Touch Demand Generation: Design, execute, and optimize targeted demand generation campaigns to drive measurable pipeline and revenue.
Event Program Execution: Support the strategy and delivery of in-person and digital marketing events, including regional events, Cloud Encounters, and ancillary programming for Partner Summit, to foster community and engagement.
Strategic Enablement: Assist in the PDC’s operational transition by developing scalable, repeatable marketing plays that align with the new agentic marketing engine model.
Cross-Functional Project Management: Manage program timelines, deliverables, and agency relationships, ensuring successful execution across marketing communications and initiatives.
Data-Driven Optimization: Analyze campaign and event performance, drawing actionable insights to identify gaps, optimize engagement, and report on pipeline impact to leadership.
Minimum Qualifications
Bachelor’s degree or equivalent practical experience.
4+ years of experience in B2B marketing, demand generation, or marketing program management—preferably within the technology or cloud ecosystem.
Proven track record of designing, executing, and measuring multi-channel demand generation campaigns.
Hands-on experience planning and supporting marketing events, including in-person, virtual, or hybrid formats.
Experience managing cross-functional projects with multiple internal and external stakeholders.
Preferred Qualifications
Experience navigating or supporting a team’s transition toward high-touch or white-glove marketing models.
Strong understanding of cloud technologies and Google Workspace.
Exceptional project management and organizational skills, with a focus on tracking ROI and operational excellence.
Ability to influence executive stakeholders, manage external agencies, and adapt to rapidly evolving strategic priorities.
Excellent written and verbal communication skills.
Who thrives with us:
People who want to learn, but are self-motivated to learn from their projects
People who enjoy the really hard problems
People who enjoy having too much vs. too little to do
People who like creating from nothing (We still need a lot built to support our growth)
People who understand how to build and maintain relationships with their coworkers and their clients
People who like making others successful and understand the value of that as much as making themselves successful
People who leave their egos at home and really enjoy working with other brilliant people
About Marvel Marketers
Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.
As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.