Social Media Program Manager
Description
Role Overview
The Social Media Manager serves as the central hub of the social team, responsible for day-to-day operations, quality control, and maintaining brand safety standards. This role focuses on deeply understanding the target audience to execute an effective community engagement strategy, collaborating with partners on high-impact campaigns, and staying current on emerging social media trends and best practices.
The Social Media Manager serves as the central hub of the social team, responsible for day-to-day operations, quality control, and maintaining brand safety standards. This role focuses on deeply understanding the target audience to execute an effective community engagement strategy, collaborating with partners on high-impact campaigns, and staying current on emerging social media trends and best practices.
Key Responsibilities
Community Management
- Support the development of an audience engagement strategy
- Execute the engagement strategy, including real-time interactions with the community
- Monitor audience sentiment and translate insights into actionable recommendations for the broader team
Social-First Strategic Planning
- Partner with marketing teams to develop social strategies for key campaigns and initiatives
- Ensure platform-native storytelling is integrated from the beginning of campaign development rather than treated as a secondary channel
Operational Continuity
- Maintain institutional knowledge of social media guidelines and platform performance benchmarks
- Participate in internal social forums and meetings
- Serve as a primary point of contact for cross-functional collaboration related to social media
Content Direction
- Lead end-to-end production of internal, low-lift content initiatives
- Identify and coach internal subject matter experts to create engaging, human-centered video content
- Ensure content aligns with platform trends and audience expectations
Cross-Functional Alignment
- Act as the social media subject matter expert across internal teams
- Foster collaboration to ensure a consistent brand voice across all channels and touchpoints
- Support alignment across teams through regular communication and shared initiatives
Qualifications
- 5+ years of experience in social media management or operations, preferably within a large organization or B2B environment
- Strong understanding of platform-specific strategies and content performance
- Excellent attention to detail and organizational skills
- Experience managing complex review processes and working with senior stakeholders
Nice to Have
- Experience in K-12 and higher education space