Principal Product Manager

Product United States



About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be Remote.


We’re in an exciting period of growth and seeking a talented and passionate individual who shares our vision for helping fuel the success of small businesses. This is a role for a creative individual who wants to help shape the future direction of our LegalZoom offerings and who has a ruthless attention to detail, is comfortable with ambiguity, and has a willingness to collaborate within a team environment. You’ll help by progressing the LegalZoom experience and you’ll also inspire and elevate the team by producing work that is always raising the bar and taking a customer obsessed approach to solving problems. We can’t wait to meet you!

You will

  • Leverage analytical skills, knowledge of the SMB customer to synthesize and generate insights, develop hypotheses, define, socialize and execute experiments for the top of the funnel
  • Be a thought partner and also execute and deliver improvements on SEM/SEO conversion opportunities
  • Come up with a product strategy to drive measurable outcomes, develop a clearly scoped roadmap to execute against it
  • Partner closely with Marketing, SEO, SEM Design, Data Science, Eng and other functions to rapidly test and improve top of the funnel conversion, identify and generate growth loops.
  • Role model the experimentation mindset and mentor other PMs within the functional team

You have

  • 7+ years of product management experience
  • Experience in driving growth and boosting conversion. You are experienced in leveraging A/B testing with rigor, bring a data-informed curious mindset, have strong analytical skills and user empathy 
  • Have a learn fast, fail fast mindset, eager to change the status quo
  • You are unfazed by ambiguity, relish the challenge of working on challenging problems spaces to come up with a point of view, backed by qual/quant data and insights 
  • Compelling storytelling and communication skills with the ability to adapt your style as you work with others up, down, and alongside you in the organization
  • Experienced across the breadth of the product development spectrum- from big picture thinking, honing on the user experience details to driving execution 
  • Bonus: Personalization and experimentation platform strategy and execution

LegalZoom is a remote-first company and the national range for this role is ($126,000 - $270,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

        Medical, Dental, Vision Insurance

        401k, With Matching Contributions

        Paid Time Off

        Health Savings Account (HSA)

        Flexible Spending Account (FSA)

        Short-Term/Long-Term Disability Insurance

        Plus other wellness benefits to include:


        Mental Health

        One Medical

        Wellness reimbursement of up to $250


For onsite roles or roles that require periodic onsite visits, LegalZoom requires all employees to be fully vaccinated for COVID-19 before starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. LegalZoom will require proof of vaccination before a successful applicant’s first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not LegalZoom undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.