Performance Marketing Manager
Description
About LegalZoom
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.
As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.
With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.
Remote-first
Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.
At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.
This position will be LA Metro, Bay area, or Austin, TX.
Overview
The Performance Marketing Manager will be responsible for planning and executing both Display and Paid Social media campaigns across multiple platforms (e.g. Meta, LinkedIn, Twitter, Reddit, Snapchat, TikTok, Pinterest, Google Ads, DV360). As an individual contributor you will be responsible for developing and implementing a Display & Paid Social media strategy and testing calendar that drives traffic, leads, conversions, and revenue.
You will
- Plan and execute paid acquisition campaigns across all Display and Paid Social platforms (e.g. Google Ads, Meta, LinkedIn, Twitter, Reddit, Snapchat, TikTok, Pinterest, DV360) with accountability for CAC & ROI goals
- Propose and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
- Build, monitor, and report on all relevant KPIs (e.g. traffic, engagement, conversions, revenue, CAC, LTV), utilizing data-driven insights to optimize campaigns and provide strategic recommendations
- Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
- Collaborate with cross-functional teams (e.g. Creative, Data Science/Analytics, Product) to ensure campaigns are aligned with overall marketing efforts
- Stay up to date with industry trends and best practices across all marketing channels
You have
- 4+ years of experience in Performance Marketing
- Hands-on-keys experience with Google DSPs (Google Ads preferred) and Meta Ads required; hands-on-keys experience with other social media platforms and YouTube experience is also preferred.
- Excellent analytical and problem-solving skills (advanced Excel capabilities required)
- Strong grasp of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, platform nuances)
- Strong understanding of media and advertising landscape
- Understanding of multi-channel attribution; Google Analytics experience strongly preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
- Experience with Data privacy policies with a deep understanding of MarTech solutions that enable proper compliance
- Ability to work under tight deadlines and manage multiple projects concurrently
- Strong communication and collaboration skills
LegalZoom is a remote-first company and the national range for this role is $74,800 to $113,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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