Product Marketing Manager

Marketing Glendale, California Mountain View, California Glendale, California


About LegalZoom
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be SF Bay Area or LA Metro

As a Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our acquisition and lifecycle strategies, driving long-term relationships with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience working collaboratively across all areas of the organization.

You will

     Help to establish go-to-market, growth, and lifecycle strategies for our business portfolio of products

     Drive product launches and campaigns for your portfolio, briefing in creatives and channel owners across SEM, SEO, and Performance Marketing to support campaign planning needs

     Own the end-to-end business customer journey, from acquisition to onboarding, delivering a delightful experience that ensures a long-term relationship with LegalZoom

    Understand the competitive landscape – be an expert on our competition and how they position themselves, developing claims to position LegalZoom as the industry leader

    Monitor trends and changing consumer needs to develop action plans for your business segments

    Influence product strategy, testing, research and content roadmaps to optimize our position

     Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging

    Create and optimize messaging that will resonate with prospective customers

    Develop and maintain sales collateral to support sales teams

    Monitor business health and recommend product opportunities and contingency plans

    Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

You have

        5+ years of marketing experience, with at least 2 years specifically in B2C product marketing, owning acquisition and customer lifecycle journeys

        Experience supporting nationwide campaigns, communications, and go-to-market initiatives

        Experience collaborating with SEM, SEO, and Performance Marketing to drive growth

        Excellent communication skills (written and verbal), comfortable presenting to large teams and partners

        Proven track record collaborating with product managers and sales teams

        Experience influencing product strategy, design and development timelines and processes

        Ability to apply consumer insights, research and testing to drive world-class marketing strategy

        Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams

        Remote employees should confirm that the internet service available has adequate bandwidth to support all work processes.

        Bachelor’s degree required; MBA or higher degree preferred

LegalZoom is a remote-first company and the national range for this role is $94,500 to $132,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package.


You will also receive a full range of medical, financial, and other benefits as seen below.

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Plus other wellness benefits to include:


Mental Health

One Medical

Fringe lifestyle benefits up to $250



Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.