Product Marketing Manager

Marketing United States Austin, Texas Mountain View, California Glendale, California Los Angeles, California


​​About LegalZoom 

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts. 

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. 

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions. 


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness. 

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person. 

This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s). 


As a Product Marketing Manager working with our Business Development & Partnerships team, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our own product portfolio while also helping to scale our business and support our customers through various product and service offerings we collaborate with strategic third party partners to offer. You will also contribute to the optimization of product experiences, focusing on cultivating the long-term relationships with our customers and collaborating with our Partnerships & Business Development team, third party partners and other cross-functional stakeholders to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, content development,  relationship building and project management skills. As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You have experience thinking and acting independently to develop insights and perspectives and a track record of prioritizing your work to maximize your time and efficiency. You pride yourself in thinking like our consumers and business partners, and you have a history of delivering insights-driven marketing plans that produce excellent business results. You have experience working collaboratively with third party partners as well as across all areas of the organization. 

You will 

        Establish positioning, packaging and pricing recommendations for your business portfolio of products 

        Recommend commercialization and campaign opportunities to meet or exceed business goals 

        Develop go-to-market strategies to support product launches and drive conversions and revenue  

        Drive the development and delivery of marketing messages and content to be included as part of integrated marketing campaigns and within product experiences 

        Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom 

        Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys 

        Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments 

        Influence product strategy, testing, research and content roadmaps to optimize our position 

        Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging 

        Create and optimize claims and messaging that will resonate with prospective customers 

        Develop and maintain sales collateral and pitch decks to support our business development & partnerships team as well as our internal sales organization  

        Work with Marketing, Product Management, Business Development,  UX/Creative, Sales, Customer Care, PR, Engineering, Legal and Third Party Partners to ensure a great customer experience 

You have 

        4+ years of marketing experience, with at least 4 years specifically in Product Marketing 

        Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue 

        Ability to apply consumer insights, research and testing to drive world-class marketing strategy 

        Experience in developing marketing messages and content to be included both in marketing campaigns as well as within product experiences  

        Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps 

        Experience influencing product strategy, design and development timelines and processes 

        Excellent communication skills (written and verbal), comfortable presenting to executives and partners 

        Strong experience writing creative briefs 

        Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams 

        Success working with external third party partners, clients and/or stakeholders 

        Experience working in fast paced environments, navigating ambiguity and adjusting to scope and timeline changes quickly 

        Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes. 

        Bachelor’s degree required; MBA or higher degree preferred  

LegalZoom is a remote-first company and the national range for this role is ($101,300-$131,250). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below. 

●  Medical, Dental, Vision Insurance 

●  401k, With Matching Contributions 

●  Paid Time Off 

●  Health Savings Account (HSA) 

●  Flexible Spending Account (FSA) 

●  Short-Term/Long-Term Disability Insurance 

●  Plus other wellness benefits to include: 

○  Fertility 

○  Mental Health 

○  One Medical 

○  Fringe lifestyle benefits up to $250 


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.