Product Marketing Manager

Marketing Glendale, California Mountain View, California Glendale, California



About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be (remote/or SF Bay Area, LA Metro, location/s).


As a Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience working collaboratively across all areas of the organization.

You will

        Help to establish positioning, packaging and pricing for our business portfolio of products and brief in creatives to support campaign planning needs

        Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom

        Understand the competitive landscape – be an expert on our competition and how they position themselves

        Monitor trends and changing consumer needs to develop actions plans for your business segments

        Influence product strategy, testing, research and content roadmaps to optimize our position

        Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging

        Drive go-to-market strategies, launches, and campaigns for your portfolio

        Create and optimize messaging that will resonate with prospective customers

        Develop and maintain sales collateral to support sales teams

        Monitor business health and recommend product opportunities and contingency plans

        Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

You have

        5+ years of marketing experience, with at least 2 years specifically in Product Marketing

        Experience supporting nationwide campaigns, communications and go-to-market initiatives

        Excellent communication skills (written and verbal), comfortable presenting to large teams and partners

        Proven track record collaborating with product managers and sales teams

        Experience influencing product strategy, design and development timelines and processes

        Ability to apply consumer insights, research and testing to drive world-class marketing strategy

        Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams

        Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.

        Bachelor’s degree required; MBA or higher degree preferred


LegalZoom is a remote-first company and the national range for this role is ($94,000-150,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

        Medical, Dental, Vision Insurance

        401k, With Matching Contributions

        Paid Time Off

        Health Savings Account (HSA)

        Flexible Spending Account (FSA)

        Short-Term/Long-Term Disability Insurance

        Plus other wellness benefits to include:


        Mental Health

        One Medical

        Fringe lifestyle benefits up to $250


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.