Director, Product Management for Formations

Product Mountain View, California Glendale, California


​​About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be ( SF Bay Area, LA Metro). This position must be based in the Los Angeles or SF Bay Area for easy access to our office hubs.


Are you a product and business leader who is customer and data backed and passionate about innovating against an inspirational mission? Do you have experience working in product centric orgs that are matrixed and require exceptional communication and collaboration skills? Do you have the people leadership skills and experience to both think strategically and roll your sleeves up to help the team execute? And finally, do you have P&L experience, understanding how to create and build products that can drive scalable business models and revenue growth? If so, the Director of Product Management responsible for our business formations portfolio may be the right opportunity for you!


You will

        Shape the product vision, strategy and roadmap that delivers enhanced value for our Small Business customers while staying focused on driving business results and understanding the P&L implications, short and long

        Be intimately connected to our customers and be the champion and voice of our customers translating their needs into actionable recommendations for your ecommerce flows

        Drive the organization to deliver on short term goals while balancing long term strategic vision and other stakeholder and portfolio needs

        Lead end-to-end experimentation projects for the Formations team, from hypothesis generation and experiment design to data analysis and actionable insights

        Inspire and lead cross-functional teams using data to deliver e2e customer experiences that yield conversion and revenue improvements

        Partner with product marketing, design, engineering, data, etc. to bring successful products and services to market that provide a delightful experience to our customers and establish a strong foundation for a long-term relationship with LegalZoom

        Build a PM function/brand that attracts best in class Product Managers

You have

        Bachelor's degree in a relevant field; master's degree preferred

        10+ years of technical product management experience; subscriptions services a plus

        A player/coach mentality with 5+ years experience building and leading a team of PMs while embracing ownership, accountability, and responsibility for the team’s work

        Results-driven leader who is fearless about execution, can champion a vision and roadmap, and is not afraid to dig into the details with the front-line team

        Deep experience and proven success optimizing a complex ecommerce checkout flow, including managing trade offs across multiple metrics (CVR, AOV, LTR) and determining optimal cross-sells attaches for the main flow vs. post-checkout experiences

        A data-driven mindset with proven experience as a Product Manager, proficient in experiment design, hypothesis testing, translating data into actionable recommendations, and A/B testing methodologies and tools

        Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously

        Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams and influence stakeholders at various levels of the organization

        Continuous learning mindset, staying abreast of the latest trends and advancements in product management, experimentation, and related fields

        Ability to leverage strong problem-solving and analytical skills to transform challenging user experience and business and technology problems into actionable paths


LegalZoom is a remote-first company and the national range for this role is ($154,000-$313,500). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

  Medical, Dental, Vision Insurance

  401k, With Matching Contributions

  Paid Time Off

  Health Savings Account (HSA)

  Flexible Spending Account (FSA)

  Short-Term/Long-Term Disability Insurance

  Plus other wellness benefits to include:


  Mental Health

  One Medical

  Fringe lifestyle benefits up to $250


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.