Manager, Brand Marketing- International

Marketing Santa Rosa, California


Position at Jackson Family Wines

Jackson Family Wines is searching for a Brand Manager to deliver the brand vision and critical business objectives across sales channels for a collection of International wineries. The Brand Manager will recommend strategic initiatives to address market opportunities and maximize the businesses. This role will also be responsible for managing the effectiveness of the cross-functional partners by maintaining a high degree of motivation, setting clear goals and milestones, and assisting with prioritizing key initiatives.    
Our team respects, celebrates, and takes pride in each other’s differences. We nurture a culture that embraces fairness, acceptance and belonging.  Come join our preeminent group of passionate, trusted, and respected wine industry leaders!
  • Develop and execute the annual and long-term strategic plans in collaboration with Marketing Director and VP
  • Manage P&L of assigned businesses proactively, driving strategies and tactics leading to sequential revenue and contribution growth.
  • Facilitate annual sales forecasts and planning by channel, global allocations, inventory management, and trend analysis.
  • Support pricing strategy development and implementation.
  • Manage all consumer and trade programming for the US 3-tier and DTC channels.
  • Manage packaging development and support execution with cross-functional partners
  • Collaborate across all key departments to build and maintain strong relationships (Winemaking, Creative, Direct to Consumer, Sales, Public Relations, and Digital).
  • Deliver presentations frequently to sales, senior management, and ownership.
  • Manage planning for US in-market activity, including winemaker market work.
  • Communicate brand positioning, key selling points, and new initiatives to support teams.
  • Align with Sales to develop, implement, and evaluate field sales programs.
  • Act as a brand ambassador and host at events, wine dinners, trade events, distributor presentations, and account visits.
  • Bachelor’s Degree in business, marketing, finance or related
  • Minimum of 5 years of relevant work experience managing and growing businesses; CPG/Beverage brand management  and International brand management a plus
  • 3+ years of direct P&L management and responsibility
  • Track record of successful brand growth 
Wage Transparency:
The base salary for this role ranges from $98,290 - $125,210 annually. Compensation will be determined by candidate experience, skills, and location.
  • Health Benefits – Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Vacation accrual; 12 paid holidays; 72 hours for Health & Wellness
  • Paid volunteer time - 16 hours per year
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!
At Jackson Family Wines, we respect, celebrate, and take pride in each other’s differences. Together we nurture a culture that embraces fairness, acceptance and belonging. We believe that diversity, equity, and inclusion drive our best innovation, enrich our employees, and connect us to our customers and global community. We aspire to evolve in our commitment for a better future and one that is rooted for good.