Description

• Translate business strategy to marketing strategy. Develop marketing strategy based on collaboration with the Executive Team (ET) and understanding of the firm’s competencies, services, growth goals, and competitive context.
• Own marketing elements of the Go-to-Market (GTM) framework, modifying as necessary to meet changing requirements.
• Support the evaluation of potential new business strategies such as new services or new client industries.
• Maintain an efficient and effective collaboration between marketing and corporate business development. Ensure activities and messaging are consistent and mutually reinforcing.      

• Lead the firm’s marketing function. Collaborate with and lead marketing team members to identify and execute tactics that align with and achieve strategic goals.
• Manage the performance and development of the marketing team ensuring they are deployed to their highest and best use to support the achievement of IPM’s growth goals.
• Manage and govern the IPM brand in collaboration with the ET. Achieve effective brand management through understanding of business strategy, target markets, customers and their needs, value propositions, and messaging. Ensure articulation of the company’s desired image and position, ensuring consistent communication of image and position externally and internally.
• Serve as owner of marketing KPIs, collaborating with the team to define, gather and report on them. Employ a data-driven mindset in decision making. Share KPIs and related insights with the ET and others as needed.
• Create, analyze, and oversee the marketing budget.
• Expand compilation and use of primary and secondary client research, market research, data, and insights.

• • Serve as the single point of contact for the area leader. Align with business growth goals of the area leader. 
  • Understands the area’s business goals and collaborates with the content editor to devise content plans that achieve goals and with the demand generation team to devise engagement plans that achieve goals.
  • Capture and summarize outcomes achieved via data and report them back to the area leader. Maintain marketing metrics for each area such as cost per lead, conversion rates, etc.
  • For areas of assigned focus, deeply understand the audience. If needed, commission market research through vendors.
  • Maintain solid knowledge of 3 -5 primary competitors in the area and be generally familiar with broad competitive set. Commission a competitive deep dive if needed.
  • Be responsible at a high level for all audience-facing content and messaging for the area. Coordinate topics with area lead and editorial lead.
  • Write promotional copy such as emails and ads.
  • Takes responsibility for marketing generated leads, designing ways to nurture and qualify them for BD, ensuring hand-off and enabling BD follow up.

• Highly developed leadership, communication (verbal and written), presentation, analytical, negotiation, change management, networking, and customer service skills.
• Strong organization, initiative, teamwork, motivation, planning, insight, foresight and strategy skills.
• Champion of open, honest, direct and respectful communications.
• Demonstrated work ethic, integrity and professional conduct.
• Willingness to continuously learn and grow knowledge and skillset for self and the marketing team.

• BS or BA in marketing or related business studies.  
• At least ten years’ experience leading B2B marketing efforts in the professional services industry.  Experience in marketing these services to life science, healthcare, consumer, and/or industrial sectors is preferred.  Additionally, five years in a senior management role involving regular executive interface and participation in strategy development.
• Strong knowledge and application of digital marketing and associated channels. Familiarity with CRM and marketing automation, preferably Salesforce and Pardot.
• Expertise in MS office suite.