Digital Marketing Specialist
Description
Hybrid
Relocation Assistance is NOT available
For more than three decades, premier organizations have trusted IPM to lead the successful execution of their strategic portfolios and critically important initiatives. Headquartered in Chicago with offices in Boston, Parsippany, Minneapolis, St. Louis, Los Angeles, and San Francisco, IPM has led more than 5,000 projects for over 500 clients. Our clients range from Fortune 100 companies to start-ups.
We are a certified “Great Place to Work” company and have been named to the Great Place to Work list of “Best Workplaces in Consulting and Professional Services”.
We are a certified “Great Place to Work” company and have been named to the Great Place to Work list of “Best Workplaces in Consulting and Professional Services”.
We are looking to bring on a motivated and passionate Digital Marketing Specialist to help poise us for further growth. In this role you will work with the Marketing Manager to develop and execute a demand generation strategy that increases IPM’s visibility and strength in the market.
PRIMARY RESPONSIBILITIES INCLUDE:
- Manage, administer, and identify ways to best utilize IPM’s CRM and marketing automation platforms; manage IPM’s lead flow processes including lead processing and scoring
- Create and deploy email campaigns; build email drip and nurture campaigns that increase engagement and minimize unsubscribes
- Maintain and update marketing automation system databases, based on marketing activity and audience engagement; maintain segmented lists and pull dynamic lists as needed
- In collaboration with the marketing team, develop integrated digital marketing campaigns to support IPM’s strategic initiatives utilizing IPM content
- Create, build, and maintain webpages in content management system (CMS) and drive website activity through SEO
- Establish metrics monitor and report performance of all digital marketing campaigns and website activity
- Provide ongoing metrics in support of marketing campaign effectiveness and ROI
REQUIRED SKILLS AND KNOWLEDGE
- Well versed in marketing automation and CRM best practices (Pardot and Salesforce are preferred)
- Experience working with content management systems (CMS) preferably WordPress
- Accomplished in SEO and SEM
- Knowledge of Google Analytics, Google Ads, and Google Tag Manager
- Proficient in Microsoft Office applications (Excel, PowerPoint etc.)
- Strong communication and writing skills
EXPERIENCE AND EDUCATION
- BS or BA degree in marketing or related studies
- 5-8 years of experience in digital marketing automation and/or SEM
- Experience in professional services marketing is a plus