Marketing Manager, Hachette Books

Marketing New York, New York


SUMMARY: 

The Hachette Books and Hachette Go imprints of Hachette Book Group are seeking a Marketing Manager to join their team. Reporting to the Senior Director of Marketing, this individual will be responsible for creating and implementing marketing campaigns for a variety of non-fiction titles, from music to cooking and history to politics. The position will need to adapt to a continually evolving environment, help drive continuous improvement and thrive in a results-oriented workplace.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Work on title-specific marketing each season to develop and implement campaigns and ensure that author and publisher objectives are met.
  • Work with key stakeholders (author, agent, editorial, sales, and publicity) during the planning phase to ensure there are cohesive, strategic, and creative marketing efforts made for each title.
  • Communicate thoughtful marketing, advertising, and sales updates and analyses leading up to, during, and after publication.
  • Facilitate collaborate on imprint focused branding, including social media, direct-to-consumer email campaigns and advertising.
  • Facilitate marketing partnerships with a wide range of brands, e.g. entertainment, technology, lifestyle, and non-profit companies.
  • Work with Senior Director on ebook promotional strategy for the frontlist and backlist.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

  • Minimum of five years of progressive marketing experience with relevant experience in non-fiction categories including cooking, history, current affairs, and more.
  • Strong knowledge of social media platforms
  • Proficient in Microsoft Office, Photoshop/InDesign experience is a plus
  • Familiarity with WordPress, social media advertising, Google AdWords a plus.
  • Strong communication skills (verbal and written)
  • Proven ability to deliver timely, accurate work and demonstrate good follow-up and follow-through.
  • Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively.