Account Director - Essencemediacom
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Essencemediacom is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Director to join us.
Role Overview
The Account Director will serve as a senior member of the client service team and lead 6 markets across the Airbnb account, including various other project programs across Latam America Markets.
The ideal candidate for this role has deep experience across the media landscape and is comfortable and confident providing end-to-end solutions and expertise – from partnership strategy development all the way through to negotiation and execution oversight. The candidate will have a strong experience governing, coordinating, understanding and cross-channel programs to drive brand-love and business success. They are a strategic thinker with the maturity to navigate and communicate complex relationships, programs, and environments.
The ideal candidate for this role has deep experience across the media landscape and is comfortable and confident providing end-to-end solutions and expertise – from partnership strategy development all the way through to negotiation and execution oversight. The candidate will have a strong experience governing, coordinating, understanding and cross-channel programs to drive brand-love and business success. They are a strategic thinker with the maturity to navigate and communicate complex relationships, programs, and environments.
Duties And Responsibilities
- Build & maintain senior level internal and external relationships.
- Oversee Airbnb, daily operations for 6 markets.
- Lead ROLA markets relationship.
- Manage and inspire direct and indirect reports, providing mentoring and coaching to foster personal development.
- Govern, steward and coordinate markets as needed to deliver on clients request
- Develop rapport with clients and other agency partners by providing day-to-day client contact, managing the relationships, expectations, and troubleshoot conflicts with senior clients and team members as they arise.
- Guide the team to identifying opportunities, strategic thinking, and subsequent development of integrated marketing programs across.
- Work with the global internal team to implement WOW and govern thought leadership.
- Building, managing and reconciling budgets.
- Deliver compelling client presentations.
- Drive integrated thinking and solutions for clients in partnership with other disciplines.
- Maintain and build industry relationships and contacts.
Your People Skills
- High energy, disciplined, ability and desire to mentor with magnetic and passionate personality.
- Strong influencing skills and the ability to interface effectively with multiple levels of management and clients ranging from senior corporate executives to other strategic partner companies.
- An inspirational client leader with high energy and hunger to succeed; disciplined with a need to mentor, possessing a passionate personality.
- Ability to lead a team environment that promotes collaboration, effectively managing up and down while keeping a calm perspective and able to quickly pivot and provide leadership, as needed.
- Displays patience and is able to quickly boost team morale and foster strong team culture as a trusted mentor and leader through engagement and receptiveness to team needs.
- Able to establish and maintain effective relationships inter-departmentally as well as those outside the team, highly collaborative.
- Leads by example while motivating and coaching the team proactively managing stress, team development, and providing career development opportunities for team members.
- Coaches team members to interpret data and business results properly, elevating insights and takeaways to determine a tangible impact on optimizations and improved planning approaches.
Your Knowledge & Abilities
- Exceptional understanding of key consumer segments, media consumption behaviors, and landscape across LATAM Markets and Multicultural audiences.
- Owns, and runs the process and has a strong understanding of the media landscape, as well as internal and external key steps in management of projects.
- Exceptional written, verbal, and presentation skills with the ability to guide and coach team members to actively contribute in external and internal meetings to exhibit knowledge and value.
- Demonstrates advanced critical thinking and problem-solving abilities, comes prepared with solutions.
- Must be able to think outside the box with analytical and creative approaches in interpretation of business results to ultimately improve strategic and tactical executions – is able to bring the new and bold to the table.
- Clear understanding of Business KPI, client goals/objectives, and measurement tools needed to help determine effectiveness of media strategies and activations
- Excellent attention to detail, ensuring consistency from beginning to end and within ongoing deliverables
- Ability to effectively utilize media research and reporting resources and demonstrates technical proficiency, particularly with media systems (Nielsen Media Impact, comScore, etc.) and Excel, Word and PowerPoint.
- Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
- Spanish competency (spoken and/or written) is a must have.
What You Will Need
- BA/BS Degree or related field
- 8+ years media agency experience with an emphasis on partnership strategy, development and negotiation.
- LATAM market Media/Marketing experience is a must.
- Strong understanding of Media and Content channels.
- Demonstrated ability to deliver outstanding client work, that achieves client goals, wins a place on the agency’s show reel and garners industry-wide recognition.
- Experience using most of the following media planning tools as well as syndicated research tools.
- Extensive account management background at a senior level, understanding how to develop organic & new business growth.
- Deep negotiation experience across multitude of property-types, inclusive of driving final long form agreement.
- Excellent written and verbal communication & presentation skills.
- Bachelor’s degree in related field or equivalent experience.
More About Essencemediacom
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Essencemediacom way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it is not easy, but if it is in you, we will get it out of you.
Our Attitude of Positive Provocation Is Enabled By
Our +5,000 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Essencemediacom way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it is not easy, but if it is in you, we will get it out of you.
Our Attitude of Positive Provocation Is Enabled By
Our +5,000 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
- deep knowledge we have of our clients’ business.
- confidence to challenge what has gone before.
- the support to go further than we thought possible
About GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, Essencemediacom, and Wavemaker. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.