DIGITAL MEDIA PLANNER EXPERT IN BRAND
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Job Description DIGITAL MEDIA PLANNER EXPERT IN BRAND
The Digital Planner Expert In Branding is in charge of making the brand vision a reality in the region, connecting and articulating the information of the global, regional and local teams, in order to ensure the successful execution of campaigns.
His role demands knowledge in strategy, digital, innovation, leadership, teamwork and measurement.
Your main activities are:
- Design the 360º media strategy, leading the integration of local markets into the regional media strategy.
- Build the guidelines for the brand's paid digital media strategy.
- Lead the strategy for the brand, ensuring its integration with all media to execute a 360 ecosystem.
- Work with clients to generate consistency between brand objectives and media propositions built for campaigns.
- Work in conjunction with key industry digital media to ensure innovation and application of best practices.
- Localize (Global to LAM) brand guidelines.
- Responsible for translating client marketing strategies into strategic comms and media planning guidelines.
- Communicate 360 (On+off) strategy to client and agency teams.
- Work with Growth team to bring and propose Global Best Practices and evaluate local fit.
- Communication channel between region and global.
- Evidencing and executing long term regional negotiations with vendors.
- Cross Collaboration with other regions.
- Promote quarterly innovations in the region.
- Front with regional and local customers.
- Identify and promote the inclusion of cases for award nominations.