People.com Weekend SEO/Growth Senior Analyst
This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
People.com is seeking a dynamic Weekend SEO/Growth Analyst to elevate our entertainment content. Your role involves conducting thorough keyword research for weekend follow-ups, optimizing articles in collaboration with our editorial team, and meticulously tracking content performance against competitors. With 3-5 years in digital marketing and a profound understanding of SEO, Google News, and data visualization tools, you'll be pivotal in enhancing our online presence and audience engagement. The rate for this role is $45-$50 per hour.
Assignment Responsibilities:
- Conduct keyword research to identify relevant opportunities for weekend story follow ups or breakouts
- Work with editorial teams to optimize stories, including title, meta, and article specific optimizations.
- Track the performance of weekend content and make recommendations for improvement relative to competitors.
- Track competitors to ID any new creates we have missed or should begin writing asap
Skills/Experience:
- 3-5 years in a digital marketing role with considerable exposure to SEO and editorial processes
- Has experience working with entertainment news, and stays up to date on Hollywood celebrity and entertainment news
- Strong understanding of the latest strategies and tactics in the SEO space
- Strong understanding of Google News best practices and optimization strategies
- Strong understanding of analytics and data visualization tools, such as Looker, Google Analytics, and Excel/Google Sheets
- Experience working with editorial teams
- Program management experience and ability to manage multiple projects
- Experience collaborating with cross-functional teams on strategy development and execution
- Excellent verbal and written skills
- Excellent presentation skills and knowledge with current presentation software tools
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
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