Social Media Content Coordinator (PT)

Marketing United States

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Description

Position at Ayr Wellness

Company Description

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and soon, Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.

At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next.
The cannabis industry is fast-moving, complex, and full of opportunity. Together, we’re not only shaping a company, but also building the future of cannabis. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.

Job Summary

The Social Media Content Coordinator (Part-Time) supports the planning, creation, and execution of national and regional social media content. This role collaborates closely with Marketing Operations, Studio Leaders, and regional teams to ensure brand-aligned, timely, and engaging content across all social platforms. The ideal candidate is highly organized, creative, and comfortable managing multiple stakeholders and content calendars. Preference given to candidates located in one of these regions (NJ, PA, VA, OH, FL, NV).  

Duties and Responsibilities

  • Ideate and develop social media content concepts in partnership with Marketing Operations and Studio Leaders
  • Draft compelling, on-brand national social media captions across platforms
  • Plan and coordinate professional photoshoots, including shot lists, timelines, and creative partners
  • Schedule and publish national social media content according to the marketing calendar
  • Manage and organize social media assets, including photos, videos, and captions
  • Collaborate with regional team leaders to help coordinate and schedule regional content while maintaining brand consistency
  • Managing influencer partnerships

Qualifications

  • 1–3 years of experience in social media, marketing, or content coordination
  • Strong writing and editing skills with an understanding of brand voice
  • Experience with social media management and scheduling tools
  • Excellent organizational and project management skills
  • Strong communication skills and ability to work cross-functionally

Experience 

  • Experience supporting both national and regional social media strategies
  • Experience with cannabis social media marketing
  • Experience using social media management platforms 
  • Familiarity with asset management systems
  • Experience managing social media influencer partnerships
  • Basic understanding of content production, photography, or creative workflows
  • Ability to manage multiple projects and deadlines simultaneously
  • Social Media performance reporting

 

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.   
AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws. 

 

 

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