Engagement Producer

Digital Division Washington D.C., District Of Columbia


Position at AJ+


Engagement Producer is responsible for the production and posting of bylined Twitter Threads and developing engagement strategies for these threads to drive shareability, create compelling conversations around the work of our contributors on a wide range of issues and build a community associated with these conversations.

The Engagement Producer will:

  • Undertake all necessary production tasks on the bylined Twitter threads once the editorial work on these has been completed. This will include illustrating these threads with appropriate art work and adding additional elements as necessary.
  • Help optimize these threads for the platform in line with the strategy and editorial identity driving them
  • Publish the bylined Twitter threads on a schedule designed to optimize their impact.
  • Liaise between the editorial team creating bylined Twitter threads and the broader AJ+ engagement team
  • Develop new methods of driving interactions with designated target communities on Twitter
  • Monitoring the performance of our bylined Twitter threads and the conversation space into which they’re directed, feeding back learnings and identifying opportunities.

The ideal candidate would have:

  • Bachelor’s degree or equivalent experience in online media and journalism; 3+ years’ journalistic experience and minimum 1+ years’ social media strategy experience.
  • Sound leadership and communication abilities.
  • Mastery over the social media landscape.
  • Experienced in contributing a to large social media campaigns.
  • Experienced in analyzing trends in the social media space.
  • Sound writing abilities.
  • Flexibility and adaptability skills 
  • Work cooperatively and calmly in a pressure driven environment
  • Build and maintain relationships with staff
  • Problem solving skills